As we move forward into the second half of the year fast and furious take the time to look at your business and determine what you need to do to have a successful year end.
The first area to review would be your contacts. How many do you have? How often are you communicating with them? What are you communicating to them? Are you picking up the phone and speaking with them? As I meet with agents regularly to conduct performance consulting with them – the most successful agents today are the ones making the calls to their database regularly and are meeting face to face with them. Virtual contacts through Facebook, email, texts, etc. are good but you need to pick up the phone and get in front of people to get the best results.
Are you growing your database? Are you involved in networking groups? Are you holding open houses? Are you involved in community outreach programs? Are you involved in charitable endeavors? You need to be actively growing your contacts in order to expand and grow your business. You can’t send our postcards, post on social media sites or advertise in print publications and expect business to come in to you – you have to go out and find it to be successful today.
Are you educating yourself? If so, how? What are you reading? How often are you reading? Do you have designations and are they applicable to today’s market? Do you attend seminars? Do you attend office trainings to further your education? In order to grow, you must take the time to learn. If you want to earn more you need to learn more – bottom line.
Are you effective on line? Are you blogging? Are you utilizing Google+? What is the content you are providing on your other social media sites that engages people to read your posts and view you as a trusted resource and provider of information? It is not the end all be all to obtaining business but it is a spoke in the wheel of your success that should not be overlooked.
You have to be better than your competition to be successful today. You need to communicate better, you need to have better sales skills, better negotiating skills, better people skills, bottom line – you have to improve every day. What are you going to do today to become better? Pick a skill set and work on it!
These tips are critical to your success not only for the second half of the year but going forward as well. Get it? Got it? Good!
Now, go sell something!