Scott’s Market Minute 2/17/17

Great weather this weekend makes for a great time to buy a home!  Look for lots of buyers to be out “shopping” this weekend!

Contact Scott MacDonald, Broker/Owner of RE/MAX Gateway for more information and a personal assessment to meet your goals.703-652-5777 or scottmacdonald@remax.net

A Quick Minute of Motivation…

Peak Performer Insights – Part 1

In this new motivational series, Scott will share some highlights on how to become a Peak Performer.

Step One – Time management and scheduling. Set up a to do list, prioritize them, add them to your calendar, stick to your schedule to accomplish more tasks – no multitasking.

Need more motivation – feel free to contact Scott at 703-652-5777 or scottmacdonald@remax.net

A Quick Minute of Motivation…

The Dip – Part 4 – wrapping up this motivational series.  Here’s something else you need to stop doing to get out of the dip – stop with the excuses!  Don’t build a house of failure!

Feel free to contact Scott if you need more motivation!  703-652-5777 or scottmacdonald@remax.net

A Quick Minute of Motivation…

Part 2 – The Dip

Is the current market causing you to experience a dip? Check out this quick minute of motivation from Scott as he tells you what you need to focus on to get out of the dip!

And feel free to contact him if you need some more motivation! 703-652-5777 or scottmacdonald@remax.net

February Market Update

So Far This Year…

Nothing can stop the real estate market here in Northern Virginia; not the rising interest rates, not the pull back of the FHA mortgage insurance premium reduction, not lack of inventory, and especially not this cold weather we are experiencing.

Sales are strong and we appear to be headed for a robust spring housing market.  In addition to the group of buyers we are currently working with, we are getting lots of online leads from additional buyers asking about houses; both new builds andrrg-logo_small resale. Typically, this group will become home buyers in three to nine months – stay tuned for more details as we get down the road with these leads.

Today’s buyers are looking in all price ranges and in all locations throughout Northern Virginia. As you would imagine, the lower price points are in very high demand, but so are higher priced properties in areas like McLean and North Arlington.  We have some soft spots (lowering of prices and accumulation of days on the market) in the Great Falls area, but typically, if houses are priced right, in good condition and have been staged, they are selling quickly!  Thus, inventory is at a four year low with just over 3,900 existing homes currently for sale. We expect properties to come on the market in February, but with the demand we are experiencing now, they too should sell quickly.

So, what are the lessons we have learned so far in 2017?  If you are a buyer, act quickly! If you find a home meets your criteria and suits your lifestyle, make an offer, don’t wait.  Many properties are receiving numerous offers; therefore they are selling quickly.

If you are a seller, get your house “right” and get it on the market sooner rather than later – there is a strong appetite for housing today.  Buyers are out there and ready to make a move.

If you would like to discuss your situation in more detail, please feel free to call me today.  I would enjoy meeting with you to determine which is the best option for you to pursue.

Stay warm!

Scott can be reached at 703-652-5777 or scottmacdonald@remax.net.

A Quick Minute of Motivation…

Are you experiencing a real estate dip (it’s not a rut)? Don’t lose motivation!  Here’s some motivation to get you out of that ‘dip’ – a quick minute of motivation message from Scott.

Contact Scott MacDonald 702-652-5777 Broker/Owner of RE/MAX Gateway for more information and motivation!

The 5 P’s of Marketing and Real Estate

At RE/MAX Gateway, we strive to add value to our agents so their businesses flourish and grow. We provide various professional development training classes, mentor programs and we make one-to-one coaching available with our highly experienced, top producing management team. In doing so, we help our agents meet or exceed their goals ever year! 5-ps-traditional-marketing

Here is an example of what we do to help agents with their marketing plans, to give them more focus and get better results.

The ‘marketing mix’ is a foundation concept in marketing that consists of the “5 P’s” – Product, Promotion, Price, Place and People.  This is how we relate these fundamentals to real estate marketing:

  1. Product
    1. In real estate, you are your product. What are you doing to improve?
    2. Your properties are another product. How are you gaining knowledge of available properties and areas?
  2. Promotion
    1. How you market yourself.
    2. How you market your properties.
    3. How you interpret the economy to your clients and the marketplace.
  3. Price
    1. What is the value that you bring to your clients and the marketplace?
    2. The fees to your clients, whether buyers or sellers.
    3. How you properly price your product (houses).
  4. Place
    1. Where you sell and market yourself.
    2. Where your business is primarily located.
  5. People
    1. The company you are affiliated with and what that means.
    2. The clientele you wish to serve.
    3. The person you strive to become.

We help our agents use these tangible and intangible “P’s” by incorporating them into their business plans, helping them become top producing agents with balanced lives. Several of our agents have received numerous awards from RE/MAX including the Hall of Fame Award and the Lifetime Achievement Award by incorporating this marketing and mindset into their businesses.

Want to learn more? Please feel free to call me to set up a confidential interview at 703-652-5777 or scottmacdonald@remax.net.