The leads, the leads…where are all the leads?

The dog days of summer are nearly over and the recent news about housing is not good and I don’t believe it will be better any time soon based upon what builders are reporting and where our sales were the first two weeks of August but you know what?  Business continues to happen.   Sellers are selling and buyers are buying – you just have to find them!  How do you find them?  You have to work – a dirty little four letter word!

What needs to be done?  Well, as we have discussed in the past, it is the effort you put in today that brings you results in 60 – 90 days.  So, let me ask you a few questions.  Have you picked up the phone and called someone in your sphere?  Have you attended a networking event lately?  Have you started a business networking group, joined a chamber, or gotten involved in a charitable group to get yourself in front of more people?  Have you stopped by a dentist’s, doctors’, or other professional’s office and delivered your newsletter or item of value for the patients to review while waiting?  Oh and while you are at it, have you introduced yourself to the receptionist and ask to add them to your database?  Have you held an open house – the right way to build your business?  Are you talking about real estate at church, football practices, the pool, the grocery store, etc in a positive light and attracting potential clients to you?  Are you answering your phone when it rings or do you let it go to voicemail?  Basically, what are you doing to make it happen for you?  What is your attitude?  Do you know the numbers, trends, and what is forecast for our business?  If not, you better or you will be out of the business.

You need to be proactive today to make things happen in the real estate business.  You can’t wait for your broker to give you a lead.  You can’t wait for the phone to ring.  You can’t wait for a walk in or for an internet lead to come in online – you have to make it happen for yourself.  You need to build a business that is based upon fundamentals of generating leads for yourself through a strong referral base.  If your business is built on the latest trends in the business such as paying for leads, foreclosures, short sales through direct marketing efforts and you neglect your other business and database, when the times change – so will your business.  You have to make it happen and start getting involved with your business.  You are responsible for you – we can help guide you but it is your actions that bring you success or failure in the real estate business today.

Building a business requires a plan including daily activities and a to do list.  Build a business based upon high performance – write your plan, set daily activities, follow through on those activities and have accountability built into your plan.  Network with other agents who are successful in the business today and find out what they are doing, how often, and what is working and what hasn’t worked for them recently.  It is so easy to blame the economy, the media, and others – besides yourself – now is the time to step up if you want to make this business work for you.

If you wait, it won’t happen.  If you wait, you probably don’t really want it so you should consider getting out of the business.  If it is to be, it is up to me is the phrase that comes to mind for doing business today.  It isn’t your broker’s responsibility to provide you with leads – unless you don’t want to build a business of your own.  Either you want it or you don’t.  Get it?  Got it?  Good!

Now, go sell something!

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