A Quick Minute of Motivation

In this new motivational series, Scott will highlight how to become a Peak Performer.

In today’s Peak Performer Series message, I’d like to talk about Graduation. What are you doing to graduate yourself to the next level?

Need more motivation? Give me a call at 703-652-5777 or email at scottmacdonald@remax.net

Now go sell something!

And don’t forget to subscribe to my blog at www.scottymacsblog.com

A Quick Minute of Motivation

In this new motivational series, Scott will highlight how to become a Peak Performer.

Today’s Peak Performer Series message – to add to my “be nice” message, today we talk about making a great impression. You know what they say, you only get one chance to make a first impression.

Need more motivation? Give me a call at 703-652-5777 or email at scottmacdonald@remax.net

Now go sell something!

And don’t forget to subscribe to my blog at www.scottymacsblog.com

A Quick Minute of Motivation

In this new motivational series, Scott will highlight how to become a Peak Performer.

Today’s Peak Performer Series message is about FAILURE. If you’re not failing, if you’re not making mistakes… you’re not trying!  Its OK to FAIL – learn from your mistakes to become a SUCCESS!

Need more motivation? Give me a call at 703-652-5777 or email at scottmacdonald@remax.net

And don’t forget to subscribe to my blog at www.scottymacsblog.com

A Quick Minute of Motivation…

Today’s Peak Performer Series message is about the importance of being nice. There are reasons why people remember you and reasons why they want to forget you. Don’t you want to be someone people remember??  Check out my quick video for more on a topic that means a lot to me.

Need more motivation – feel free to contact me at 703-652-5777 or scottmacdonald@remax.net

And don’t forget to subscribe to my blog at www.scottymacsblog.com

Now go sell something!

April Market Update

Crazy Weather, Crazy Market…
spring scott blog

The Northern Virginia real estate market has been a lot like our weather in March…hot and cold. We’ve had some markets that have been on fire – Reston as an example; while others have been normal which makes Realtors and sellers feel on edge or think that the market is “cold”. It is extremely important to have the right expectation when selling your house – not every house sells in a day with multiple contracts. Many houses take a couple of months to sell. The current average is 62 days on the market in Northern Virginia. This is below the national average so we still have a great market. Buyers are buying and as result, the supply of existing houses for sale is down to a 1.2 month supply of homes. So, my advice is to be realistic if you are going to be selling your house and if you get a contract quickly, make the most of it, but don’t expect the process to happen fast.

Again, the good news is that sales are up 6% over last year, sales prices are up 2.8%, mortgage interest rates are still phenomenal and the inventory levels are increasing – so we should continue to see a good spring market. Even with inventory levels increasing, we are still 19% below last year’s levels. My belief is this will continue to happen for the next few months – inventory will rise but we will still lag behind previous years because we have strong fundamentals in place for a good housing market.

If rates continue to rise as a result of “Trumpenomics”, buyers will and should consider adjustable rate mortgages. Typically, ARM products like a 7/1 ARM run about ¾ of a point less in interest rates. As an example, 30 year fixed rates are about 4.25% and a 7/1 ARM is about 3.5% – definitely something to consider when buying a house today.

We can discuss your plans in more detail to see if this is a viable option for you. Please let me know if you have any specific questions or concerns as I am here to help!

Happy Spring Break and Easter!

Would you like to learn more? Give me a call at 703-652-5777 or scottmacdonald@remax.net

 

A Quick Minute of Motivation…

In today’s Peak Performer Series message, we continue the discussion about SUCCESS and the role PRACTICE plays in your success. It’s important to practice the dialog you plan to have with your clients.  Listen to Scott’s message below for more advice on this important key to success…

Need more advice? Feel free to contact Scott at 703-652-5777 or scottmacdonald@remax.net

Have a great week!

A Quick Minute of Motivation….

In today’s Peak Performer Series message, we continue the discussion about SUCCESS and the role EFFORT plays in your success.  You need to put forth the EFFORT to be SUCCESSFUL and make things happen!  How much effort is needed?  Listen to Scott’s message for more advice…

Need more motivation??  Feel free to reach out to Scott at 703-652-5777 or scottmacdonald@remax.net

The 5 P’s of Marketing and Real Estate

At RE/MAX Gateway, we strive to add value to our agents so their businesses flourish and grow. We provide various professional development training classes, mentor programs and we make one-to-one coaching available with our highly experienced, top producing management team. In doing so, we help our agents meet or exceed their goals ever year! 5-ps-traditional-marketing

Here is an example of what we do to help agents with their marketing plans, to give them more focus and get better results.

The ‘marketing mix’ is a foundation concept in marketing that consists of the “5 P’s” – Product, Promotion, Price, Place and People.  This is how we relate these fundamentals to real estate marketing:

  1. Product
    1. In real estate, you are your product. What are you doing to improve?
    2. Your properties are another product. How are you gaining knowledge of available properties and areas?
  2. Promotion
    1. How you market yourself.
    2. How you market your properties.
    3. How you interpret the economy to your clients and the marketplace.
  3. Price
    1. What is the value that you bring to your clients and the marketplace?
    2. The fees to your clients, whether buyers or sellers.
    3. How you properly price your product (houses).
  4. Place
    1. Where you sell and market yourself.
    2. Where your business is primarily located.
  5. People
    1. The company you are affiliated with and what that means.
    2. The clientele you wish to serve.
    3. The person you strive to become.

We help our agents use these tangible and intangible “P’s” by incorporating them into their business plans, helping them become top producing agents with balanced lives. Several of our agents have received numerous awards from RE/MAX including the Hall of Fame Award and the Lifetime Achievement Award by incorporating this marketing and mindset into their businesses.

Want to learn more? Please feel free to call me to set up a confidential interview at 703-652-5777 or scottmacdonald@remax.net.

The Accidental Entrepreneur: It Takes More

kristinia bouweiri

Kristina Bouweiri, President & CEO Reston Limousine kbouweiri@restonlimo.com

The Entrepreneur Business to Business forum at NVAR yesterday featured an accidental entrepreneur, Kristina Bouweiri.  She calls herself this because she never thought or had the desire to become a business owner.  She was a 100% commission based sales person selling advertising when she was offered a position at Reston Limousine.  It was there she learned what it was like to operate a business.  She did booking, invoicing, hiring, you name it – she did it all plus was a mother of four.

There were several events that helped shape her business to where it is today.  One is when she was approached to provide a shuttle service for the National Geological Survey which got her company into the government and getting government contracts and the other was 9/11.  When 9/11 occurred her business ground to a halt and she had to get out behind the desk and out on to the street to make things happen.  She got involved in Chambers, Charities and multiple Boards which all helped her gain clients and not only survive but thrive.

Her philosophy of how to run a successful business mirrors running a real estate business whether you are a broker or an agent.

Here are a few things owners and agents need to consider:

  • Get out and get involved – network with other professionals in the business but also outside the business to help create opportunities for each other.
  • Continually grow your database and maintain regular contact with them through email, phone calls and visits.
  • Get into a mastermind group of others in the business from around the country to share ideas on all aspects of the business and to help you develop best practices.
  • Join a peer advisory group like Vistage to help you grow your business as well as hold you accountable.
  • Attend conventions, seminars and be a continuous learner. Be knowledgeable about your business.
  • Develop strategic relationships to grow your business.
  • Learn to delegate. Take an hourly calendar and track what you are doing each hour for two weeks.  See what your hourly rate of pay is and any tasks you are doing that don’t pay your hourly rate, hire someone to do it.
  • Don’t spread yourself too thin
  • Hire to your weakness and develop your strengths.
  • Always look to hire the top talent and weed out the under performers.
  • Be relational not transactional – make great and long lasting relationships and help others to succeed.
    • Hold client appreciation events and solicit sponsors to help fund the events.
    • Figure out what you are good at delivering and make that your niche.
    • Be tech savvy and be an early adopter
    • Embrace social media – have a blog, website, LinkedIn, Facebook and email blast strategies to gain awareness, provide valuable content and to be seen.
    • Get involved in charities

    As you can see, she was a wealth of knowledge to the numerous agents in attendance and it was great information that parallels our industry.  To learn more, feel free to reach out to me.

    Now, go sell something!

Scott MacDonald

RE/MAX Gateway

Video

Northern Virginia Real Estate Market UPDATE! What You Need To Know To Sell Your Home

House inventory has dramatically increased in Northern Virginia. Buyers have more options. Real Estate Agents & Sellers alike… You need to watch this video blog for tips and tricks to help sell the home. Want to talk about your property in specific? Call Scott MacDonald (703) 652-5777 or email scottmacdonald@remax.net read more… https://scottymacsblog.com/

Scott MacDonald

RE/MAX Gateway