A Quick Minute of Motivation

In this new motivational series, Scott will highlight how to become a Peak Performer.

In today’s Peak Performer Series message, I’d like to talk about Graduation. What are you doing to graduate yourself to the next level?

Need more motivation? Give me a call at 703-652-5777 or email at scottmacdonald@remax.net

Now go sell something!

And don’t forget to subscribe to my blog at www.scottymacsblog.com

A Quick Minute of Motivation (a day late)

In this new motivational series, Scott will highlight how to become a Peak Performer.

In today’s Peak Performer Series message, I have a very important question for you… Check out my short video to find out what it is…

Need more motivation? Give me a call at 703-652-5777 or email at scottmacdonald@remax.net

Now go sell something!

A Quick Minute of Motivation…

Becoming a Peak Performer – Part 2 

In this new motivational series, Scott will highlight how to become a Peak Performer.

Step TWO – Make the right choices. We make choices on a daily basis, choices that effect every aspect of our lives and the future. The choices you make today, lead to the decisions you make tomorrow, that get you the results that you have in the future.  Watch this quick video to learn more….

Need more motivation – feel free to contact Scott at 703-652-5777 or scottmacdonald@remax.net

A Quick Minute of Motivation…

Peak Performer Insights – Part 1

In this new motivational series, Scott will share some highlights on how to become a Peak Performer.

Step One – Time management and scheduling. Set up a to do list, prioritize them, add them to your calendar, stick to your schedule to accomplish more tasks – no multitasking.

Need more motivation – feel free to contact Scott at 703-652-5777 or scottmacdonald@remax.net

The 5 P’s of Marketing and Real Estate

At RE/MAX Gateway, we strive to add value to our agents so their businesses flourish and grow. We provide various professional development training classes, mentor programs and we make one-to-one coaching available with our highly experienced, top producing management team. In doing so, we help our agents meet or exceed their goals ever year! 5-ps-traditional-marketing

Here is an example of what we do to help agents with their marketing plans, to give them more focus and get better results.

The ‘marketing mix’ is a foundation concept in marketing that consists of the “5 P’s” – Product, Promotion, Price, Place and People.  This is how we relate these fundamentals to real estate marketing:

  1. Product
    1. In real estate, you are your product. What are you doing to improve?
    2. Your properties are another product. How are you gaining knowledge of available properties and areas?
  2. Promotion
    1. How you market yourself.
    2. How you market your properties.
    3. How you interpret the economy to your clients and the marketplace.
  3. Price
    1. What is the value that you bring to your clients and the marketplace?
    2. The fees to your clients, whether buyers or sellers.
    3. How you properly price your product (houses).
  4. Place
    1. Where you sell and market yourself.
    2. Where your business is primarily located.
  5. People
    1. The company you are affiliated with and what that means.
    2. The clientele you wish to serve.
    3. The person you strive to become.

We help our agents use these tangible and intangible “P’s” by incorporating them into their business plans, helping them become top producing agents with balanced lives. Several of our agents have received numerous awards from RE/MAX including the Hall of Fame Award and the Lifetime Achievement Award by incorporating this marketing and mindset into their businesses.

Want to learn more? Please feel free to call me to set up a confidential interview at 703-652-5777 or scottmacdonald@remax.net.