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How to be successful this year in real estate.

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It’s the beginning of the year and agents are asking what they need to do to be successful this year in real estate.  As I thought this through, I came up with a few areas that I believe agents need to “pay attention to” sooner rather than later to be successful in real estate.  Here is the list of urgent and important items, urgent items, important items and lastly, to do items that I came up with for success this year and beyond.

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Urgent and important

  • Get you database together – sort and qualify them.  Assemble their name, address, email address and phone number.
  • Call them, stop by and see them with a “leave behind item of value”, communicate with them regularly to strengthen your relationships with them and to develop your base of business.
  • Add people to your database daily – grow who you know and also, those who know you
  • Develop a daily game plan of who you are going to reach out to and why.  Do this the evening before or the morning before you start your day.
  • Create a daily schedule with strategic blocks (1-2 hours), buffer blocks (3-5 hours) and break out blocks (1-2 hours) built in and stick to it for success.

Urgent

  • Have a business plan complete with goals, objectives to meet these goals, and action plans to carry you over the goal line.
  • Hire a coach/mentor to keep you on track – meet with them weekly to review your goals/business plan.  Your broker or manager is always a good start as they are invested in your success.
  • Get an accountability partner to hold your feet to the fire complete with rewards as well as consequences for your actions.

Important

  • Learn the business – read publications, attend industry events at your office, Real Estate Exchanges, Quarterly meetings, association and at the franchise level.
  • Learn the inventory – see 5 houses every day including new homes.  Attend Broker Opens.
  • Meet with others in the industry – lenders, title, builders to gain insight into their areas of the business and what is happening with them.
  • Start a blog and write consistently.
  • Do videos and post to your blog, website, and social media channels to gain exposure and recognition as an expert.
  • Plan to host at least one client event this year.
  • Have a daily to-do list.  Work on hardest things first as they are typically the most critical.
  • Develop a routine and stick with it.  Always start with prospecting as it is the key to success.
  • Maintain a calendar with events and goals for the day and week.
  • Work on your negotiation skills through role playing.
  • Be present – stay off cell phone during your “block” times, focus on the other person, be an active listener.

To do’s

  • Utilize systems and process to ensure your success for marketing yourself, working with buyers and sellers.
  • Set up a networking group to grow your business.
  • Create and develop your brand – who you are, what you deliver and what you stand for in the business.
  • Read inspirational and motivational articles, books, etc. each morning to get you in the right frame of mind daily.
  • Continuously educate yourself personally and professionally.  Set a goal to read a book a month or even a book a week or to attain a designation.
  • Eat healthy and exercise regularly.
  • Invest wisely in yourself and in your business – check with your coach, mentor or trusted advisor before any major expenditures.
  • Celebrate your successes, including the small ones as they all count!
  • Consistently work on communication skills.
  • Create a vision board of your goals, dreams and desires.
  • Have a good balance between work and life.

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As you progress in your career or if you are looking to jump start your career be sure to add these items to guide you to success.  Obviously there are other areas which you need to develop but these will most definitely help you.  If you are interested in more information or would like to schedule a time to meet, please feel free to call me.

Now, go sell something!

Forecasting The Real Estate Market With Government Shutdown

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Wow, where did September go?  It was a very interesting month – kids went back to school, football season started, the weather has changed, the housing market remained strong and the government shut down for the first time in 17 years.

Forecasting The Real Estate Market With Government Shutdown

It will be interesting to see how the stock market reacts to the government shutdown, what the impact will be on rates, the housing market and how long it lasts.  If it is a quick shut down, we will probably see little reaction in the stock market and as a result, rates and the housing market.  If it is a prolonged shutdown of a few weeks or more, the stock market will have a negative reaction, rates will rise as bond yields decrease and we could see a loss of momentum in the housing sector of the economy.  What will happen to government backed loans in process and how will it affect settlements?  None of these are helpful to our economy since the housing recovery leads the economic recovery as a whole.  At this time, it appears as if this could last longer than just a day or two so let’s get prepared for a rocky economic road the next few weeks.

Let’s talk about the real estate market in September.  We did see a pickup in sales over last year in Northern Virginia.  Inventory increased slightly which gave buyers more choices.  As inventory increased, distressed properties made up a lower percentage of this increase which is great for home owners.  New home sales continue their strong pace of sales.  Interest rates came back down as the government eased off their threat of reducing their purchasing of mortgage backed securities and we still see multiple contracts on properties in certain price points and locations.

All in all, September was a good month for Northern Virginia real estate.  We need this trend to continue, so let’s hope the shutdown gets resolved more quickly than it appears it will.

If you have any additional questions or concerns, please feel free to call me directly (703) 652-5777

Scott MacDonald

RE/MAX Gateway, LLC

Why has the real estate market slowed down?

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Why has the real estate market slowed down?  In my opinion, it is a combination of a few factors.

Why has the real estate market slowed down?

First and foremost, it is interest rates.  Over the last year, rates have risen nearly 1.5%.  A lot of people say they can’t believe with rates so low, how people cannot qualify for a mortgage.  Well this kind of increase will remove buyers from the market regardless of where the rates start and where they end up – 3.25 to 4.75 or 8 to 9.5.   An increase in interest rates like this is going to have an impact on the market.

Also, house prices have increased by over 17% the last 3 years in our area.  This price increase has also helped to eliminate buyers from the market.  Higher prices in any area of our lives – cars, restaurants, food, etc. will eliminate buyers – it is a natural fact.  Couple this with the interest rate increase and we have a slower market.

Additionally, there are fewer homes to choose from in the lower price points as well making it difficult for buyers to even find acceptable housing to purchase.  There are only 1,210 properties priced below $300,000 in all of Northern Virginia and only 271 are single family homes, the rest are town houses or condos.  If there are fewer options for entry into the market, there are going to be fewer sales thus slowing down the market.

The upcoming finance reform with QM, QRM, and Basel III the first of the year together with the easing of QE 3 leaves a lot of speculation about the future of rates and sequentially, the housing market.  Keep a keen eye on these developments to measure their impact.

So is the sky falling Chicken Little? 

Why has the real estate market slowed down interest rate increase

Well, let the numbers tell the story.  The housing market today is not substantially different than this same time last year and everyone was excited about the market then.  Funny how the brisk spring market with low inventory, low interest rates and multiple contracts has clouded the vision of some people.  Inventory is up just 6% over last year – not a terrible or scary number.  Sales are up in a week to week comparison to last year by 3.5% – a pretty good increase, right?  The 2.1 month supply of homes is virtually the same as last year’s 2.0.  Distressed property inventory has dropped 40% – which is a fantastic number.  This has resulted in a majority of the increase in homes for sale being arm’s length transactions – another good thing.  The last number to mention is properties that settled the last 30 days.  We are up 14% over last year indicating we are actually experiencing more sales.  So, if looked at from a long term perspective, our real estate market is actually doing pretty well.  All this being said, we still need to price properties properly as well as get them in the right condition to get them sold for our clients.

Keep a positive outlook on the market, good things will happen.  Now, go sell something!

Scott MacDonald

RE/MAX Gateway, LLC

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How are Interest Rates affecting the Northern Virginia Real Estate?

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Scott MacDonald of RE/MAX Gateway offers valuable information as to how interest rates are driving the real estate housing market in his video blog Scott’s Market Minute.

Sellers are urged to price houses competitively to sell fast. For a free Home Market Analysis, contact Scott MacDonald (703) 652-5777  There’s still time to get your home listed for sale!

Buyers, rates are climbing, now is the time to buy a home! Email Scott for a free optimized homes for sale search list. scottmacdonald@remax.net

How Fast Will My House Sell? A Look Into The Real Estate Market Roller Coaster Ride

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July turned out to be a roller coaster month for real estate as the long-awaited day of reckoning came: The era of historically low interest rates is over.

How Fast Will My House Sell INTEREST RATES

Additionally, inventory levels continued to increase – we are up nearly double the number of homes for sale since the beginning of the year.  Also, home prices have risen and sales slowed slightly all resulting in a hectic month for residential sales.  Oh yeah, throw in a long holiday weekend so some sellers are a little anxious today about their home sale situation.

So the biggest question is…what was the impact of rising rates?

  • It knocked some buyers out of the home purchasing arena as they could no longer qualify.
  • Some buyers are waiting to see if the rates will come back down so they are on the fence.
  • Higher prices coupled with higher rates have made some people uncomfortable with the elevated payments and don’t want to make a move at this time.

How do we look going forward into August…. Houses will sell!

  • Existing home sales are expected to rise more than 8% for the remainder of the year.  As our prices continue to rise, albeit at slower pace than the rest of the major metropolitan areas as reported by Case-Shiller – home prices in the 20 biggest cities rose 2.4 percent from April to May, with a 2 percent monthly gain in the Washington market. How Fast Will My House Sell
  • Sellers in our area will continue to take advantage of the gain in equity, especially closer into Washington and put their houses up for sale giving us a more balanced market between buyers and sellers.
  • Interest rates will remain stable and we won’t have the drastic increases we experienced over the last two months bringing some of the buyers back into the market.

So overall, I believe we will have a good August, not great, but that is typical for this time of the year.

If you have any additional questions or concerns about your particular situation, feel free to call me (703) 652-5777.

Scott MacDonald

RE/MAX Gateway, LLC

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Top 3 Reasons Why You Should Buy or Sell a Home in Northern Virginia NOW!

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Wow, it has been a crazy 8 weeks for interest rates.  As we have discussed in the past, if someone was considering buying or refinancing, they should do it then.  Well, I hope you took that advice because interest rates have gone up three quarters of a point in just the past 2 months.  This week, we saw the largest increase in rates since April of 1987 – that’s 26 years!  The reason behind the increase is Ben Bernanke of the Federal Reserve made remarks that they may be tapering its bond purchases later this year if the economy continues to improve.  Although the stock market was up the second quarter with all three indexes recording gains of between 2% and 5%, it too took a hit on these comments.  We will have to keep a close eye on the economy and see where rates will go moving forward with this type of news on the forefront.  If you recall, at the beginning of the year, we predicted rates to rise to around 4.5% which I believe will still be the case, I thought it would be more gradual and not so drastic.

Largest interest rate increase since April, 1987

Largest interest rate increase since April, 1987

All of this being said, interest rates from a historical perspective, are still very low.  Today 30 year fixed rates are 4.25% with .75 points on conforming loans above $417,000.   While the increase in interest rates will certainly dampen some housing activity, the effect will be softened by the high level of buyer affordability, and home sales should still remain strong.

What else do we see in our real estate market?  We continue to see housing prices increase throughout the area as demand remains strong despite the increase in rates which is good news for our sellers.  We are also seeing more houses coming onto the market in Northern Virginia which is good news for our buyers. The inventory of resale homes is above 5,000 for the first time since the third week of October 2012.  Since the beginning of the year, inventory levels are up nearly 37% but we are still in a seller’s market with just a 1.4 month’s supply of homes.  The market still remains competitive with many properties receiving multiple contracts.   We had one house with 3 contracts on it this week in Virginia Run.  Distressed property inventory remains very low as well – just 6.9% of the market which is good news for everyone.   We should continue to see these trends continue throughout the summer.

Lastly, we are excited to announce we have signed a lease on our 5th office.  It is in the Clarendon section of Arlington and is located at 3000 10th Street – look for our grand opening announcement soon.  Please let us know how we can serve you.

Scott MacDonald

RE/MAX Gateway, LLC

Why you should close on your home before July 1, 2013 Grantor’s Tax Increase

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Big changes are on the forefront for Virginia real estate if you are selling or buying a house.  The state Grantor’s Tax is going from $1.00 per thousand to $2.50 per thousand of the sales price or tax assessed value, whichever is higher on July 1, 2013.  Here is the impact – on a sales price of $500,000 the fee is going to go from $500 to $1,250Grantors Tax Increase to help ease congestion

The tax is typically paid by the seller in a resale scenario and the builder usually passes this fee on to the buyer.  As a result, it has become a nominal cost associated with selling to one of a greater impact and one that will potentially bring attention to people on both sides of the table.  In other states, including Maryland, this tax is absorbed by the seller with first time buyers, is split in most cases but in the end, is a negotiable item between the seller and buyer.  It will be interesting to see if this becomes the case in Virginia.  Our fee is less than Maryland’s but is still is significant enough to take notice and pay attention to what will be the impact as it becomes implemented and the prices increase.

The change goes into effect on July 1st so you will want to plan accordingly.  This year July 1st falls on a Monday so in order to avoid paying the tax, we are encouraging our clients to close by the 26th of June.  This will ensure the property gets recorded at the courthouse prior to the Friday rush that many title companies are expecting and save your money.

Many of you may recall that back in January of 2008, this tax went up 5 times so the same scenario listed above would have resulted in a $2,500 tax on the sale of properties in Virginia.  Therefore, this increase is not as significant.  In March of that year the Supreme Court of Virginia repealed the tax stating a transportation authority NVTA did not have the right to levy taxes.

The additional fees today are also put in place to cover costs associated with transportation initiatives and road improvements in Northern Virginia and Hampton Roads in an effort to ease the congestion in these regions.  As such, this tax is only applicable to these regions.  Let’s see some results, please.

How Do Top Producers Create Their Success? REMAX Gateway Round Table May 2013

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The Spring Real Estate Market has really taken off and as we enter the month of May, rounding out the 2nd Quarter of 2013, it’s a great time to look at the some of the best practices of a few of RE/MAX Gateway’s Top Producers and what they attribute to their success, year after year.

RE/MAX Gateway Top Producer Panel MAY 2013 Share Successful Business Techniques

RE/MAX Gateway Top Producer Panel MAY 2013 Share Successful Business Techniques

Our May 2013 Top Producer Panel consisted of Joe Doman, Bryan Felder, and Kathy Worek. These seasoned Agents offered some of their most trusted techniques and business strategies.

Joe Doman “Joe Knows”

Where is your business coming from?

Sphere, internet leads, referrals. 25 closed and pendings, just wrote 4.5 million in contracts and working them out.

4/4/4 – shoot for the numbers: reach out to sphere/internet leads/people in process, in this order

I just got off a call and overall the stats from across the country are:  38% sphere, 19% direct mail, 15% open houses and geo marketing, 9% expired(s) – especially older ones,  7% online and 12% other – like fsbo’s, sign calls and relocation(s). That does actually add up to 100.

What is different from last year to this year?

We have our WordPress site up and running, more focus, getting more things done. We are tracking of our numbers.

What has made the biggest difference in your business?

I think a combination of things like positive affirmations every morning; coaching is critical to my success – keeps me focused and on target, mindset & attitude my positive/upbeat, an assistant and time blocking.  I color code the calendar to see how I am spending my time.

What is the best piece of advice would you give the agents today?

WordPress is the wave of the future, conveying useful information via blogs and/or video and social media, and setting appropriate expectations for you clients. Google + is a good tie in with SM.  More than anything: believe in yourself.  Be unique.

What do you wish you started doing sooner rather than later?

Real Estate in general. Direct mail, I’m really particular about things that I do so it takes me forever to roll something out. I wish I had done it sooner who knows though, maybe now was the right time. (EDDM)

What do you wish you didn’t do if you had to do it all over again?

Most of the things I wish I didn’t do have nothing to do with Real Estate. Although, it’s all lead me down the path I’m on today and it’s pretty awesome.  A lot of things have made me the person I am now, they’ve built character, made me compassionate, appreciative and made me better in general.

Anything else to add that others should know?

“You can’t grow tomatoes if you plant corn.” When you plant seeds of doubt, worry, fear and failure , that’s exactly what you get. You need to plant seeds of positivity, wealth, abundance, happiness, success, greatness, love and gratitude. Don’t let your mind sabotage you; keep the course.  I have been in a position where I didn’t know where my next dollar was coming from and didn’t have one left either. You need to have faith in yourself, believe in yourself and you’ll surprise yourself.

Bryan Felder of The Virginia Realty Group

Where is your business coming from?

Everyone’s business is different – Bryan’s is business to business.  Set up 2 databases – one for business and one for clients. This system drives business to your business database from your client database.  This will get you referrals from the businesses.  Develop this piece of business.

What is different from last year to this year?

Networking with agents outside the area to get referrals for people moving to the area.  I attend seminars and set a goal for collecting cards and start to market to them with a quarterly newsletter.

What has made the biggest difference in your business?

Focus on 4 categories and go deeper with database – 37 touch points with them every year.

What is the best piece of advice would you give the agents today?

Leverage your team to gain balance – push leads, do team huddles and meetings consistently, and educate.

Do a “To Do” list every day, then set 3 goals to keep the focus and my time managed.  Keep records so you can bench mark your success.

What do you wish you started doing sooner rather than later?

You can make a lot of money. You cannot make a lot of money. You can spend a lot of money. So, you need to track your numbers.  Review your P&L and check bank accounts.  Do this now – don’t wait.

 Is there anything else to add that others should know today?

Don’t grow your team too big.  Only bring on the right people at the right time.  You’ve got to have fun!  Team activities, go out with agents – do stuff outside the office.  Pick a niche.   Ask your clients, “What one thing could I improve upon that would have made your transaction smoother? What about my staff?”  There is always room for improvement and if you don’t ask you won’t know.

Kathy Worek  of Kathy Worek Group

Where is your business coming from?

Business is growing through consistency in communicating with sphere – just listed cards, constant contact advertising, company newsletters and post cards.  Four times per month is the number of contacts with sphere per month.

What is different from last year to this year?

Focus on sphere – professional marketing – client reviews online.  Use WordPress with good content and quality information.  List contractors on website and post RBI stats on the site and encourage clients to go to my site.  Focus on neighborhoods and zip codes for Trulia and Zillow.  Team rhythm is good – not as consistently as Bryan but still good.  Take your professionalism to the next level by providing your client your checklists.  Use the power of the team to leverage exposure for your clients.

What is the biggest difference in your business?

Consistency in marketing, consistent in processes has added to my business.  Getting bigger internet presence and get reviews

Best piece of advice for agents to take in.

Appreciate your clients and let them know.  Communicate your understanding of their situation.

What would I have done sooner?

Don’t be afraid to spend money on assistants – it frees up your time and allows you to get in front of clients and new business opportunities.  Trust your staff.  If you want to get to the next level – you need to hire the assistant.  Speaking of assistants, Joe does videos to train his assistants. He tells them to watch the video and ask questions after they are finished.

Get a good database management system in place early and use it to the fullest.

Be firm in your listing agreements and commissions you charge.

Budget – and stick to it!  You are running a business.

Anything else to add?

Get in front of people – be positive and optimistic.  Network.  Be nice to other agents.

Please feel free to contact me scottmacdonald@remax.net or (703) 652-5777 if you would like to attend our next RE/MAX Gateway Top Producer Round Table or if you have any comments or suggestions.

Get it?  Got it?  Good!

Now, go sell something!

Success as Appraisal Concerns Rise In Northern Virginia Real Estate

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Uh – oh some appraisals are low!
As we enter the spring market I have growing concerns over appraisals here in Northern Virginia. As we come out of the “slower” winter months, appraisers have fewer homes to choose from to help catch them up with the market today. We are seeing 20-30 people regularly at open houses which is rare for this time of year. There are only 3,081 houses for sale in all of Northern Virginia – a true supply issue for the number of buyers in the marketplace. As a result, it is rare not to see multiple offers on houses listed today. This is not an artificial “run up” of housing prices and we are not stretching prices as we are still below the highs of the housing bubble in many areas. The law of supply and demand should dictate property values in my opinion.
Here are examples of the last few appraisals we have come across. Two single family homes in the same neighborhood in Fairfax both recently came in low – one was sold at $850,000 and appraised for $847,000 – really? The other one sold at $877,000 and appraised for $811,000. How can these numbers be so far off from each other and where is the real estateAppraisal Concerns scottymacsblog market headed today? One of our agents listed a town house in Countryside for $320,000. They received 3 contracts in the first weekend – an obvious issue of supply and demand. Well, it sold for $326,500 and appraised for $300,000. The appraiser used a short sale that had closed several months prior to this sale at $260,000 as a comparable. Short sales are less than 8% of the market plus if it closed several months prior to this sale, because of the short sale process, the contract was written several months prior to closing – how is this truly a reflection of the market today? We also had an offer come in on a town house in Centreville recently which sold for $450,000 and appraised at $435,000. The appraiser used a new town house in a community down the street that settled in July of 2012. Again, as it was new build, the contract was written a few, if not several months prior to the settlement – is this a true indication of market value today? What’s worse is there was a closing in the same neighborhood which was a higher value that settled in December that was not used to support the price of our town house. Lastly, we had a condo in Sterling that came in low by $8,000. The sales price was $175,000 and it appraised for $167,000. I think you can understand our issue.
What can be done? First, provide information to your sellers and buyers early. Set the expectation that the property may not appraise for the sales price and discuss the potential options with them so they understand what the next steps would be for them. Let them know that the appraisers may have difficulty finding suitable comparable sales – this is where you must be diligent and provide solid comparable sales to the appraiser. If you are dealing with an FHA appraisal and the sellers of comparable properties paid closing costs for their buyers, let them know the appraiser will take that amount off the top of the sales price which could bring down your value. As there are many multiple offer situations, some buyer’s agents are putting in high offers to get an approved contract knowing they won’t get the needed appraised amount – let your sellers know this is the case and the highest price is not always the best offer. If you are selling a new home, most builder contracts do not have appraisal contingencies in them for their protection, not the buyers. As prices of new homes are escalating this becomes a concern for buyers today. Remind them that an appraisal is a snap shot in time based upon historical data that is already behind our escalating market.
In addition to providing information to your sellers and buyers, provide extensive details to the appraiser. Plus, don’t just provide them with information, meet them and discuss what you and they are seeing in the market – build rapport by sharing your stories and listening to theirs. Share with them your comparable sales and why they should be considered. Explain the Home Pricing Wizard to them in detail and how it helped you determine the market value. Provide them with copies of the competing offers so they can see it is a desirable property. Share with them your feedback from Showing Suite that shows other agents that visited the property how they felt the property was priced at market value – or below. Bring market data from RBIntel that shows the market is increasing in value, as well as, articles that point to this fact. You must be diligent in your representation of our clients and do all you can to get the houses to appraise.
The good news is not all properties are appraising low, but there are enough that are, so this is why you need to pay attention and educate our clients on what is happening in the market. This separates you from other agents and makes you a professional. Get it? Got it? Good!
Now, go sell something!

Scotts Market Minute: Competition is LOW, Interest Rates are LOW & Sales are UP!

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