A Quick Minute of Motivation…

Today’s Peak Performer Series message is about the importance of being nice. There are reasons why people remember you and reasons why they want to forget you. Don’t you want to be someone people remember??  Check out my quick video for more on a topic that means a lot to me.

Need more motivation – feel free to contact me at 703-652-5777 or scottmacdonald@remax.net

And don’t forget to subscribe to my blog at www.scottymacsblog.com

Now go sell something!

April Market Update

Crazy Weather, Crazy Market…
spring scott blog

The Northern Virginia real estate market has been a lot like our weather in March…hot and cold. We’ve had some markets that have been on fire – Reston as an example; while others have been normal which makes Realtors and sellers feel on edge or think that the market is “cold”. It is extremely important to have the right expectation when selling your house – not every house sells in a day with multiple contracts. Many houses take a couple of months to sell. The current average is 62 days on the market in Northern Virginia. This is below the national average so we still have a great market. Buyers are buying and as result, the supply of existing houses for sale is down to a 1.2 month supply of homes. So, my advice is to be realistic if you are going to be selling your house and if you get a contract quickly, make the most of it, but don’t expect the process to happen fast.

Again, the good news is that sales are up 6% over last year, sales prices are up 2.8%, mortgage interest rates are still phenomenal and the inventory levels are increasing – so we should continue to see a good spring market. Even with inventory levels increasing, we are still 19% below last year’s levels. My belief is this will continue to happen for the next few months – inventory will rise but we will still lag behind previous years because we have strong fundamentals in place for a good housing market.

If rates continue to rise as a result of “Trumpenomics”, buyers will and should consider adjustable rate mortgages. Typically, ARM products like a 7/1 ARM run about ¾ of a point less in interest rates. As an example, 30 year fixed rates are about 4.25% and a 7/1 ARM is about 3.5% – definitely something to consider when buying a house today.

We can discuss your plans in more detail to see if this is a viable option for you. Please let me know if you have any specific questions or concerns as I am here to help!

Happy Spring Break and Easter!

Would you like to learn more? Give me a call at 703-652-5777 or scottmacdonald@remax.net

 

A Quick Minute of Motivation…

In today’s Peak Performer Series message, we continue the discussion about SUCCESS and the role PRACTICE plays in your success. It’s important to practice the dialog you plan to have with your clients.  Listen to Scott’s message below for more advice on this important key to success…

Need more advice? Feel free to contact Scott at 703-652-5777 or scottmacdonald@remax.net

Have a great week!

A Quick Minute of Motivation….

In today’s Peak Performer Series message, we continue the discussion about SUCCESS and the role EFFORT plays in your success.  You need to put forth the EFFORT to be SUCCESSFUL and make things happen!  How much effort is needed?  Listen to Scott’s message for more advice…

Need more motivation??  Feel free to reach out to Scott at 703-652-5777 or scottmacdonald@remax.net

The 5 P’s of Marketing and Real Estate

At RE/MAX Gateway, we strive to add value to our agents so their businesses flourish and grow. We provide various professional development training classes, mentor programs and we make one-to-one coaching available with our highly experienced, top producing management team. In doing so, we help our agents meet or exceed their goals ever year! 5-ps-traditional-marketing

Here is an example of what we do to help agents with their marketing plans, to give them more focus and get better results.

The ‘marketing mix’ is a foundation concept in marketing that consists of the “5 P’s” – Product, Promotion, Price, Place and People.  This is how we relate these fundamentals to real estate marketing:

  1. Product
    1. In real estate, you are your product. What are you doing to improve?
    2. Your properties are another product. How are you gaining knowledge of available properties and areas?
  2. Promotion
    1. How you market yourself.
    2. How you market your properties.
    3. How you interpret the economy to your clients and the marketplace.
  3. Price
    1. What is the value that you bring to your clients and the marketplace?
    2. The fees to your clients, whether buyers or sellers.
    3. How you properly price your product (houses).
  4. Place
    1. Where you sell and market yourself.
    2. Where your business is primarily located.
  5. People
    1. The company you are affiliated with and what that means.
    2. The clientele you wish to serve.
    3. The person you strive to become.

We help our agents use these tangible and intangible “P’s” by incorporating them into their business plans, helping them become top producing agents with balanced lives. Several of our agents have received numerous awards from RE/MAX including the Hall of Fame Award and the Lifetime Achievement Award by incorporating this marketing and mindset into their businesses.

Want to learn more? Please feel free to call me to set up a confidential interview at 703-652-5777 or scottmacdonald@remax.net.

The Accidental Entrepreneur: It Takes More

kristinia bouweiri

Kristina Bouweiri, President & CEO Reston Limousine kbouweiri@restonlimo.com

The Entrepreneur Business to Business forum at NVAR yesterday featured an accidental entrepreneur, Kristina Bouweiri.  She calls herself this because she never thought or had the desire to become a business owner.  She was a 100% commission based sales person selling advertising when she was offered a position at Reston Limousine.  It was there she learned what it was like to operate a business.  She did booking, invoicing, hiring, you name it – she did it all plus was a mother of four.

There were several events that helped shape her business to where it is today.  One is when she was approached to provide a shuttle service for the National Geological Survey which got her company into the government and getting government contracts and the other was 9/11.  When 9/11 occurred her business ground to a halt and she had to get out behind the desk and out on to the street to make things happen.  She got involved in Chambers, Charities and multiple Boards which all helped her gain clients and not only survive but thrive.

Her philosophy of how to run a successful business mirrors running a real estate business whether you are a broker or an agent.

Here are a few things owners and agents need to consider:

  • Get out and get involved – network with other professionals in the business but also outside the business to help create opportunities for each other.
  • Continually grow your database and maintain regular contact with them through email, phone calls and visits.
  • Get into a mastermind group of others in the business from around the country to share ideas on all aspects of the business and to help you develop best practices.
  • Join a peer advisory group like Vistage to help you grow your business as well as hold you accountable.
  • Attend conventions, seminars and be a continuous learner. Be knowledgeable about your business.
  • Develop strategic relationships to grow your business.
  • Learn to delegate. Take an hourly calendar and track what you are doing each hour for two weeks.  See what your hourly rate of pay is and any tasks you are doing that don’t pay your hourly rate, hire someone to do it.
  • Don’t spread yourself too thin
  • Hire to your weakness and develop your strengths.
  • Always look to hire the top talent and weed out the under performers.
  • Be relational not transactional – make great and long lasting relationships and help others to succeed.
    • Hold client appreciation events and solicit sponsors to help fund the events.
    • Figure out what you are good at delivering and make that your niche.
    • Be tech savvy and be an early adopter
    • Embrace social media – have a blog, website, LinkedIn, Facebook and email blast strategies to gain awareness, provide valuable content and to be seen.
    • Get involved in charities

    As you can see, she was a wealth of knowledge to the numerous agents in attendance and it was great information that parallels our industry.  To learn more, feel free to reach out to me.

    Now, go sell something!

Scott MacDonald

RE/MAX Gateway

What You Need To Know To Prepare For A Home Appraisal

We had a great training session with John Chapman and Nathalie Palmer from Omni Appraisal Services about the current market and how to help get your properties to appraise for the contract sales price or at least get better results.

Here are a few key items to take into consideration when know who you are working with on your appraisal:

There are two types of appraisers – licensed and certified.  Licensed Appraisers can only do values up to $1,000,000.  Certified Appraisers can do any property value.  Additionally, Certified Appraisers must take a test and have a Bachelor’s degree.  Only Certified Appraisers can appraise FHA loans.

Did you know there are two types of appraisers?
– Licensed and Certified
Do you know the difference?

  • Larger banks are paying less to appraisers through Appraisal Management Companies.  Almost all of the banks own them so they can make more money.  This is not always a “good thing”.  Often times you will get an appraiser with less experience or one that will rush through the process because they have to make up their income by doing more volume.  Appraisal companies are in place to put a buffer between the lender, Realtor and appraiser to perpetuate a more “arm’s length” transaction.  What has resulted is that the banks are using this as a profit center and not always employing best in class appraisers.
  • Check with the appraiser’s competency and local knowledge.  Ask where they are located and if they are familiar with your property/area.  Additionally, ask how long have they been appraising homes?  Lastly, check and see if they work from home or office?   Many small owner operators work from home and as a result, don’t get exposures to other appraisers.  This lack of networking, idea sharing and updates on the market can hurt appraisals.
  • Education for appraisers is getting tougher.  There is an apprenticeship for 2 years now.
  • There are two types of appraisers – licensed and certified.  Licensed Appraisers can only do values up to $1,000,000.  Certified Appraisers can do any property value.  Additionally, Certified Appraisers must take a test and have a Bachelor’s degree.  Lastly, only Certified Appraisers can appraise FHA loans.

What you need to be prepared for your appraisal:

  • Always bring your own comparable sales – make sure they are good comps so you can build creditability.  Even bring low sales and let them know what the issues were that resulted in their low sale – pet odors, back to power lines, short sale, foreclosure, etc.
  • If at all possible, provide plat/floor plan – proper measuring is critical because if its 100 square feet off the true square footage you will have issues
  • Bulls eye approach – first look in subdivision, then do a radius search of 1 mile, 2 miles, etc. to find the right comparable properties.
  • Use a couple of higher sales, couple of smaller home, the radius approach to finding properties and a couple within the timeframe of settling within 3 months or less
  • You now need to have 5 to 6 comps
  • Provide 1-2 under contract comps as part of your presentation
  • Find FSBO too!  They can help your cause
  • Pass on any and all information you know about your property – list all recent improvements and their cost/value to help support your price.
  • Provide details on other offers if you had multiple offers
  • Provide additional pricing details like the Home Pricing Wizard, RBIntel statistics, and articles relating to escalating prices.

Steps to overcome low appraisal

  • Get a “good” conversation going, kill them with kindness
  • Provide new info that the appraiser might not be aware of when you met initially at the property
  • Be there when the appraiser wants to meet at the property
  • Use their language
    • Beneficial
    • Neutral
    • Adverse

Appraisers need to be concerned with the following items:

  • Safety –  the house needs to be safe, easy to explain
  • Soundness – the house needs to have structural integrity including but not limited to the roof and foundation
  • Security – the house needs to have locks on windows and doors

Integral issues for appraising

  • You have to know the condition and the subsequent ratings of the properties condition.  The rating scale goes from C1-C6.  One is the best and 6 is the worst.  Speak with the appraiser in terms of the condition to get more value for your clients
  • You also have to know the quality of the construction in order to help get more value.  Was the home custom built or was it a cookie-cutter built in the late 70’s with 7.5 foot ceilings?  These rankings range from Q1-Q6

As you see, it is extremely important for you to be a professional agent, do you job thoroughly for you clients and get the results that everyone is looking for from the appraisal process.  Get it?  Got it?  Good!

Now, go sell something!

Scott MacDonald

RE/MAX Gateway, LLC

 

Success in the Real Estate Business


Scott MacDonald the Broker, Owner and President of REMAX Gateway speaks on the importance of successful business model and practices for real estate agents. With over 25 years experience in the real estate market world, Scott offers his insight to agents. REMAX Gateway serves the Northern Virginia, Maryland, and DC Metro areas with locations in Chantilly, Brambleton (Ashburn), Lorton, and Gainesville. A 5th office location in Arlington, Virginia is scheduled for Spring of 2013. Contact Scott MacDonald (703) 652-5777 or follow along at scottymacsblog.com