Chantilly

Not all four letter words are bad.

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The four letter words that agents are afraid of and don’t always embrace are plan and work.  If you don’t plan –you won’t know what you want and how to obtain results.   As the great Yogi Berra once said, “If you don't know where you are going, you might wind up someplace else”.  In addition, to be successful, you need to work. 

Many agents today have an air of entitlement when it comes to obtaining business – they expect it to come to them versus going out and giving value to those in their database to receive business in return.  This is a concept known as work…going out, making contacts, providing value (referrals, business, items of value, etc) to help make others successful.  David Kendall once said, “The only place where success comes before work is in the dictionary.”  Get busy working and get busy getting results!

Here are some tips to help you get on the road to planning:

· Change your daily activities

· Start with a list

· Prioritize the items

· Add dates to complete

· Develop a plan of action to accomplish these items by your completion date

· Organize yourself, your day, and your approach to achieving your objectives

· Work your plan

· Resolve to do it

· Kick into gear and get it done

In order to obtain results, you must work.  Once you know what you want, plan each day to achieve your goals. 

Here are some tips to get you on the road to success through work:

· Have a plan of action

· List what will give you the best results

· Prioritize your time around getting your tasks complete

· Time block to get the items completed

· Be organized

· Be focused

· Be intentional in your efforts

· Avoid naysayers and negative people

· Have a positive, can do attitude

· Have the mindset of getting it done

· Think high performance – what is the highest and best use of my time right now

· Determine the right people to help you

As you can see, the two lists are very similar and virtually go hand in hand.  You have to have a plan to work effectively and you have to work a plan to get results.  You are responsible for your results – bad, good or great!  You have to want it in or to get it – whatever it is!  Get it?  Got it?  Good!

What do you think?

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What differentiates highly successful people from others who just get by day to day?  In analyzing the situation, I believe people who take the time to think are the ones who far exceed those in the business and in life who don’t think. 

Let’s discuss the problems with how people think.  They don’t think in depth enough, they have knee jerk reactions and responses to what they have processed, they just repeat information from others, and they don’t future think – what will the eventual end result be and is it what I want?  As a result, they aren’t open to feedback or suggestions and become close minded.  It is so important to think and process information for yourself to become your own person.

Let’s review what type of thinking people should embrace?  Thinking on the fly, strategic thinking, and thinking for yourself.  So, what does it mean to think?   It is to form thoughts, have an opinion on, or comprehend something.  In order to possess this skill, you must take the time to learn, develop a strategy and follow through on your thought or decision.

First, how do you learn to think on the fly?  It starts with reading.  Read books, magazines, blogs, newsletters and articles published on the subject in which you have an interest.  Attend seminars, trainings, and conferences.  Review numbers, research trends, speak with industry experts and ask questions.  Sit down and develop a list of what you believe about what you have read and heard – is it true based upon what you have experienced?  What is similar?  What is different?  What do you “think” about their data and yours?   Have an open mind, take the time to sit and reflect and formulate your own opinion…this is where it starts!  When you take the time to learn, you can quickly and easily think on the fly and respond quickly to situations as well as develop a plan of action for strategic thinking.

Next, how do you begin to think strategically?  Ask, what is the strategy?  First, develop a plan.  What is the purpose?  What is the eventual goal or outcome of what you want to achieve?  Then, make a list of what you need to get to the end result.  Analyze each option you have  written down and then review the analysis.  You must break down each component in your analysis and think, are your conclusions correct?  If the decision or thoughts affect others, what are the repercussions, how will you handle how people perceive your decision or thought process?  Are you getting what you want out of your decision? 

How do you think for yourself?  Ask yourself questions.  What are two or three alternatives to the situation at hand?  What are the outcomes of each scenario?  Which is the best alternative based upon the outcomes?  Develop your own ideas, thoughts or opinions by taking what you have learned from the second paragraph and put what you have learned into your words.  Interpret, paraphrase, develop your own thoughts and communicate them to others clearly and concisely through various avenues.  It is so important develop yourself and not become a “yes” man.  If you can’t develop your own style, give credit you who you get your information from so that others know who is responsible for delivering you your information.

Follow through encompasses announcing what you have learned.   You can write a blog, write a book, become a trusted resource to those who understand and believe in your thoughts.  You must develop accountability for your thoughts and how you communicate them.  Consistently review your thoughts and make adjustments as time requires.  Remember, change is good.

Be original, take the time to think, and make it your own based upon your research – put it in your words and become a thought leader in your own right.  Additionally, rehearse answers to what are commonly asked questions about you, the market, and your business.  The more you incorporate thinking into your daily activities, the more you will succeed.  Get it?  Got it?  Goo

What’s your mindset?

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One of the most important things you can do at the beginning of each morning is to check your mindset.  What are your thoughts at the start of everyday?  Are you positive or negative?  Are you eager or are you apprehensive?  Are you excited or worried about what the day will bring to you?  What is the first thing you think about when you get out of bed or when you face any situation during your day.  Whatever it is will dictate your behavior the rest of the day so it is so important to feed your mind with the right thoughts.  Also, your thoughts help develop your character, your personality and how others perceive you which determines if they will want to be with you or associate with you.  So start the day right – with the right mindset – the mindset for success!

The people you interact with on a daily basis are the ones who will set your baseline attitude.  Are they forward thinking, positive, can do people or are they lazy, see what we can get away with today type of people.  If the latter, you need to move on and find new friends.  It has been said that your income is the average of the 7 people you hang around with most…income and attitude go hand in hand – think about that for a minute!

Do you have a mindset that says you need to get up, work hard and accomplish something worthwhile today?  Do you have a true work ethic that drives you to make the most of everyday or do you have an air of entitlement where you expect people to give you business, buy you lunch, and give you what you want?  If the latter, you need to really analyze your thinking and thought processes.

Is your mindset and attitude one of inspiration to others?  Do you lift up others or do you put them down?  Are you destructive in how you treat, speak, or act towards others?  If you are in the second set, why, it does you and them no good to be this way?  Think about this, you get further faster by helping, encouraging and motivating others rather than by putting them down.  Change your mindset and success will follow.

Do you have a servant mentality ready and willing to help others by referring them, educating them or by just being there for them in their time of need or are you always needy asking for more from others and not giving back?  The saying is, the more give the more you get so get busy giving!

Is your attitude one of positivity, creativity and innovation that motivates others to achieve more or are you angry, close minded and negative ready to snap at anyone you encounter?  Take the time to think before you act, what are the consequences of your actions and words.  Strive to be more open minded and unlock the creativity within you!  There is also medication for this…ask Kate.

Are you constantly looking to improve upon how you act or treat others?  Are you continuously upgrading your systems and processes to serve others better? Or are you stuck in a rut, doing the same thing over and over like a robot because that’s the way it has always been and will always be?  It all starts with your mindset.  Write down new things that come to mind and share them with others.  Take the first step to continuous improvement and never look back!

Be bold in your statements and make things happen because your thoughts control your destiny.  Sit back and analyze how and what you think at the beginning of each day and get your head right each and every morning.  You will be surprised at what will happen!  Get it?  Got it?  Good!

Now, go sell something!

 

 

Avoid Road Work Ahead!

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There are many keys to success and planning and preparation are near the top.  So many times there are instances when I will receive an urgent phone call, text or email from an agent who didn’t plan or prepare for a certain situation.  These situations range from their business is no longer supporting them, to the market is changing and what should they do, to them not having a key to one of the offices where they are meeting a client.  My belief is they do not treat their business as a business.  They get too focused on the day to day activities and don’t work on their business to see the big picture.  Don’t get me wrong, putting your nose to the grindstone and working hard is great but sometimes you need to pick your head up and see where you are going!  You have to see the pot holes in the road, the curveballs that are being thrown at you and change your course or path you are taking to avoid the turbulence.  The question is, how do you do this?

· Have a true business plan – every company on Wall Street has one and so should you too

· Take time each week to review your plan and see if it is on target or not and if not, what needs to be revised to make it work and achieve your goals

· Plan out each day in advance – on paper and prioritize them to have a successful day – it only requires an extra 15 minutes so wake up earlier

· Meet one on one with your broker to see if there are suggestions to improve upon or determine what may need adjustments

· Schedule time for trainings, reading information about the market, and networking with other top agents to learn where the market is headed and how you can take advantage of it – don’t get left behind

· Operate your business like a business and understand the importance of touching all the bases of your business – planning, lead generation, systems and process improvement, and education

· Work your strengths and hire to your weaknesses

· Pay attention to the details so nothing slips through the cracks

· Take the time to get organized – an ounce of prevention is worth more than a pound of cure

· Know your company and how it operates – if you don’t know, ask

· If you have several offices, visit them while out on the road and speak with their office manager or yours and determine office protocols, policies and procedures – it will only take 5 minutes but will save you time and embarrassment later

There are many more items or tasks that can help you get successful and stay in the business but you can see it starts with basic planning and preparation and it takes only a little time to do it.  If you get yourself organized, put your plan of action on paper and do it – you will see results.  Get it?  Got it?  Good!

Now, go sell something!

Do you have all your P’s?

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The Eight P’s that lead to success and how they can help you achieve more sales. 

Here they are – proactivity, prospecting, practice, preparation, passion, psychology, professionalism, and persistence.

Without a doubt, you need to be proactive.  You cannot wait for things to happen – you must go out and make them happen.  Get into the office a little earlier, and stay at work a little later.  You have to make the calls, do the emails, write the notes, and become involved in networking, plus all the other things to make the business come in for you.

Prospecting is a necessity.  Without consistent outreach to your sphere of influence and database, business won’t just appear.  You need a plan of action and follow that plan to get leads consistently.  Often times, agents get too involved in their business putting out fires, showing properties, handling settlement issues that they forget to prospect and as a result, their business suffers.  There needs to be a set time to develop new business – everyday – if you want to be a success.

Athletes, actors, speakers, and many other professionals practice.  As an agent, you need to practice your dialogues.  Your dialogues include phone call dialogues, listing presentations, buyer presentations, objection handling, your value proposition, and your affirmation dialogues.  It has been said that practice makes perfect but I believe it was John Wooden who said perfect practice makes perfect.  Either way – get your practice in daily.  Get a voice recorder and practice while driving in your car, or with other agents in your office, or at home with family members.  Just do it!

Preparation is also critical.  The consumer is going to the internet to get their information, they talk with friends, family members, and coworkers to get their intelligence.  As we know, other’s opinions are not always correct.  You need to prepared and have your data ready, your numbers spot on, and your trends documented to make a strong case to get your point across to your clients.  With proper preparation your professionalism will shine through and help you attain more business and more referrals.

You need to have passion for what you do.  If you have passion or if you don’t, it shows.  If you don’t have it, you won’t be as engaged, as convincing, as determined as you should be and people will recognize this in the way you work with them.  If you have the passion – you will have more energy and enthusiasm for getting into the office and helping others.  This behavior is evident and people will be attracted to working with you and refer others to do so as well.

The psychological aspect of sales is just as important as all the other pieces of the puzzle.  You have to be positive and upbeat to start with – everyday.  You have to be able to quickly recognize what type of personality style your clients have as well.  Are they analytical, logical, drivers, ambiables or a combination of a few?  It is imperative to know how to speak with people in their “personality” style language.  The quicker you do this, the more sales you will achieve and as a result, more success you will attain.

Professionalism encompasses so many aspects of how to conduct yourself in sales situations.  Punctuality, dress, language, conversations, listening, knowing your business, and respect are just a few.  Take professionalism seriously and your business will prosper.

Lastly, persistence and determination are critical to success.  Many people get caught up in the latest and greatest sales fad, technology or tool and stray from the tried and true relationship building aspects of sales.  Working by referral, adding new people into your database and providing them more value will put you on the pathway to success.

Embrace the Eight P’s and you will enjoy success in sales for years to come.  Get it?  Got it?  Good!

Now, go sell something!

It is that time of the month again…

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Platinum Club!  Here is what we discussed…

· Agents are concerned about appraisals – again.  Recently we had an appraiser come from Annapolis to do an appraisal in Leesburg – over 1.5 hours away – stay tuned about how it will turn out.  In another instance, an appraiser did an appraisal in Centreville who came from Frederick Maryland – at least a 1.25 hour drive away and it came in low to kill the deal.  Agents need to personalize themselves to the appraiser and build rapport with the appraiser as they do with any other client or business situation.  Suggestions were to take off lockbox and meet the appraiser to build the relationship.  Also, by taking off the lockbox you can say that you were inundated with showings and contracts and the sellers wanted it to stop to build excitement about your property.  Also, ask if they need help – don’t tell them what they need to know.

· Banks are doing strategic loan modifications to well qualified borrowers to get their loan mod numbers up to the government so they can foreclose on others…very sneaky!

· Sales continue to be brisk under $350,000 when the houses are priced right and are in top condition…it seems we say this every month!!

· It has been an investors market for several months now and will continue to be so for the next few years going forward because of jobs being created here, the strong rental market, low interest rates, affordable house prices and demand from those who have sold their houses through short sales or foreclosure needing a place to live.

· Fannie foreclosure assignments are rolling in but not many other foreclosures are not being released onto the market…of the Fannie listings, only about 25% are able to be placed on the market due to repairs, evictions or improper foreclosure.  Currently there are only 468 foreclosures on the market in Northern Virginia.  Our total distressed market only makes up 22.5% of our market – it is just over 30% in the rest of the country.

· Speaking of distressed properties, sellers are getting HAFA notices after short sales are in process and are requesting to switch to the program.  They are doing this because of the moving assistance credit of $3,000.  Many are doing this even after getting approval for the short sale and then they are getting foreclosure notices and completely screwing up the sales in the process.  People’s greed will never cease to amaze us!!

· It appears to be somewhat of a quirky market in a lot of cases…houses that are gorgeous  and priced right that the agents thought would sell quickly are sitting on the market and those they thought would never sell because of price, condition, location, etc are flying off the shelves – you never know what’s gonna happen.

· Quick pieces of advice – market to your sphere, talk to your sphere, stop by and see your sphere, and additionally, grow your sphere.  Network with others, know your numbers, know the trends, be a provider of valuable information and be a great communicator.

The networking with these other top notch professionals is an opportunity that should never be missed when invited to attend.  The jokes, camaraderie and discussions make you feel great and truly pump you up on the business.  Plus it is an opportunity to convey to clients what other top producing agents are saying about the market in an invitation only – exclusive environment.  Don’t miss it again.  Get it?  Got it?  Good!

Now, go sell something!

What makes a TRUE leader?

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It is one of the most debated questions amongst business owners, community groups, and associations.  There is no exact answer, but there are a lot of opinions and there are a lot of questions surrounding this topic. 

Are leaders made or born?  Is there a “ladder” one must climb to reach the top and if so, does each rung need to be touched?  Are there those who just show up, participate in activities and deserve to be the leader because of tenure or can one be recognized for achievement, ability and knowhow and be placed into a leadership role ahead of others who have “played” the game?

One of the best characteristics of a leader is charisma.  Are people attracted to and want to learn from an individual because of how they carry themselves?  When they enter a room do they command respect and recognition from others?  Do people seek them out and ask their opinion both privately and publicly?  Are they confident and approach others easily and vice versa?  Are they warm and welcoming?  Do they smile easily and genuinely?  Do they express empathy and convey understanding?  Do they dress and play the part of a leader?  If so, this person is on their way to leadership.

Do they have a rolodex of other leaders?  Do they know the owners of other companies that are not only local but national in scope?  Do they have the ear of these professionals because of the respect they earned on the streets?  Are they actively involved in their business as an owner who has been through tough times and pulled themselves up by the bootstraps and in turn inspired others to do the same or did they just go through the motions and accept what others told them to do?  If so, this person is on the way to leadership.

Do they accept and embrace change and look for another way of approaching how things are done?  Do they do the same thing others have done because that’s the way it has always been done and always should be done or do they break the mold?  Are they satisfied with the status quo or are they looking for ways to build a better mouse trap or continuously improve upon systems and processes?  Are they able to analyze situations to know when to say when and forge a new path or direction and have others follow them in the new direction?  Are they quick to adapt to different situations calmly yet quickly?  If so, they are on their way to leadership.

Are they able to communicate well with others across multiple platforms as well as across generations?  Do they know how to “speak” with people on their level and motivate them to accomplish more than they would have had they not met this person?  Is their communication concise, responsive and consistent? Are they comfortable speaking one on one as well as in front of groups publicly?  Are they often asked to participate in events, conferences or outings because of their ability to communicate with others and how they are perceived?  If so, they are on their way to leadership.

Do they accept accountability and encourage others to be held accountable?  Do they expect the best from themselves and motivate others to expect the best from themselves?  Do they praise publicly, early and often?  Do they correct others privately and help set a corrective course of action for improvement in performance?  If so, this person is on their way to leadership.

Are their time management skills in place?  Do they have the ability to juggle many balls while accomplishing them all well?  Can they delegate well to others and get the most out of them so that the job is done properly, every time?  Do they allocate the appropriate amount of time for others and empower them do the same?  If so, they are on their way to leadership.

Are they actively involved in all aspects of their business?  Do they attend conferences, seminars and trainings both locally and nationally?  Are they often asked to be a speaker at these events?  Are they involved in their association and have they been involved with it on multiple levels?  Do they have several revenue streams within their business which gives them a broader perspective on the business or is their approach to the business more narrowly focused?  Are they considered to be great networkers?  If these qualities are possessed by someone, they are on the path to leadership.

Are they able to clearly state their vision?  Is their vision clear and concise?  Is it one that inspires others to follow and want to be a part of as well?  Is part of their vision and mission to refer easily and be open to receiving referrals as well?  Do they share their knowledge, skills and abilities with others freely and openly?  If so, leadership is in this person’s future.

Obviously, it is difficult to find someone who possesses all of these qualities and this person should be embraced and accepted into leadership without reservation.  In addition, others may possess some or many of these characteristics but not all and should be given consideration for lesser leadership roles until they develop the qualities necessary for leadership positions.  Get it?  Got it?  Good!

Now, go lead someone!

What’s going on in our crazy market?

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What a great event – the broker owner conference in Denver – turned out to be for all of those who attended.  The networking was excellent as always but it was the content of all of the sessions that had the most impact on us.  Michael Abrashoff delivered the key note address on leading your company.  Many of us are coming out of the survival mode and into the “new normal” economy so his message on leadership was very timely.  Each of the breakout sessions covered aspects that are relative to our industry today.  Topics included:  how to take advantage of the market we are experiencing, how to increase your exposure on the internet as well as marketing ideas to help you generate more business.

It is important to attend events such as these to get an understanding of what other agents and brokers are experiencing today, to hear what industry experts are forecasting for our market going forward and to get tips on making you a better agent to become a more professional business person.

Here are a few ideas that were discussed:

· Banks have only released 30% of their inventory up to this point

· Short sales on average are sold at 15% discount – foreclosures are sold at a 35% discount so banks are going to adapt and begin to accept more short sales and are even considering principal reductions on loans of 10% because they will save money in the end

· Interest rates are going remain at this level for several more months

· The job market is stabilizing

· The US Dollar is stabilizing

· The bulk of the Stimulus money is being released in 2010-2011

· There should be 5.5 million home sales in 2010 – 5.2 to 5.3 million in 2011

· 14.75 million houses are underwater – 9.1 million have negative equity of 20% and 4.1 million are have negative equity of 50%

· Foreclosures will continue through 2012 and will begin to slow in 2013

· 70% of all loans are being handled by 4 banks

· 1.7 million GSE loans are 60+ days past due

· Government agencies hold almost half of all REO inventory

· Strategic defaults may have peaked

· Chase is no longer doing short sales so be sure to let your clients know!

· Foreclosures accounted for 31% of Q1 sales – distressed properties accounted for over 50% of all sales

· Investors make up 20% of the market today and will represent 50% over the next 3 years, so it’s time to get educated on working with them to capture this piece of our market

So what do you think the moral of the convention was for most of us?  Get busy understanding distressed properties, how to handle short sales, and the options sellers have going forward.  Get it?  Got it?  Good!

Is the sky falling?

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Which way is up? 
There is more confusing news about the real estate market today in the
media, on social networking sites and in reports than ever before.  As many of you know, I am active in social
media and am a member of many groups on Linkedin and read postings by others on
Facebook and Twitter among other sites and no one seems to agree about the
market.  There are questions about when
and if foreclosures are going to hit the market – some say it will be a tsunami
and others not.  Some say that in regards
to prices we are going to have a double dip yet the major indexes say prices in
almost all the major markets have increased month over month and year over year
since May.  News on interest rates is
that rates are going to rise yet they continue to go down and they are at all
time lows.  It is no wonder that
consumers are confused about what to do as many Realtors have such differing
opinions on which way the market is heading.

 As a real estate
practitioner in Northern Virginia involved in the resale market with our team,
the Results Realty Group, new home sales with our Assured Sales & Assured
Lease programs, property management, mastermind groups that discuss
foreclosures and short sales, and lastly, one on ones with our highly
productive Realtors, we believe we have a robust real estate market in our
area.  Houses are selling when they are
in excellent condition, they are properly staged, offer a good location and
they are priced correctly.  We continue
to have a strong buyer base here because of historically low rates, affordable
prices but most of all they are attracted to our area for the jobs.   We have one of the lowest unemployment rates
in the country – people and companies continue to come to our area. 

There should be no Chicken Little sightings in Northern
Virginia when it comes to real estate. 
Agents who are active in the business on a daily basis, finding the
opportunities for both buyers and sellers, attending trainings to educate
themselves so they can educate their clients, and honing their craft are
experiencing their best years ever.  As
is the case in all aspects of life, when you have a positive attitude along
with a can do attitude you are more likely to get the results you are looking
for than not.  Selecting the right
Realtor today is more important now than ever before when you or someone you
know is looking to buy or sell a house.  Be
sure the right choice is made.  Get
it?  Got it?  Good! 

Now, go sell something!

A walk down memory lane…

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At the recent RISMedia Leadership and Social Media Summit,
several of us discussed where we were from a technology standpoint in real
estate and discussed what the “next” big thing in real estate will be and how
it will affect our business. This got me thinking how much has changed since I
got into real estate in 1988. 

Let’s take a step back in time and see how much has changed
and how amazing it is to remember how we ever functioned without the tools we
have today.  The list is in no particular
order and none is more important than the other, but when taken on the whole,
it is amazing.  The following list has
made us more productive, efficient and in some cases even better business
people if used properly.  If you have
others, please let me know.

We used to operate with no cell phones, but technology
stepped up and we used pagers to help keep us connected.  The pagers first buzzed then offered us
numbers to call back which we were able to do with car phones that were
attached to our consoles that took a day to install.  Luckily, technology allowed us to become
mobile with cell phones and now, we finally have smart phones.  What is next?

When we negotiated contracts it was face to face with the
sellers.  Next, we had the opportunity to
use data grams – a service that came over our thermal fax paper machines which
gave us permission to counter contracts on behalf of our clients.  Next, we were able to use fax machines, then
we progressed to scan to email, and now we use docusign and other e-signature
services.  In essence, we don’t have to
see our clients and can even be global with our business practice!

In order for clients to see properties, we used MLS cards –
postcards with a picture on the front and a very brief description on the
back.  Next, we moved up to MLS books
that allowed us to be somewhat more mobile, but the information was dated as it
took time to print and deliver.  After
this came, thermal paper and MLS printouts, dot matrix printers, online access
to MLS service with logins and now to mobile search capabilities from our smart
phones…what is around the corner?

In addition to these changes, the business itself has
changed substantially.  Some argue for
the better, some not – you decide.  At
first, it was a broker based business. 
The broker controlled the commission splits, the information made
public, advertising, etc.  We then moved
into the agent centered business where commission splits skyrocketed, the
advertising and promotion was about the agent and what they could do for the
client.  Now, we have entered the consumer
based business where everything is about the client and how we can serve the
client and provide them with as much information as quickly and efficiently as
possible.

Let’s look at access to properties.  First, it was all appointment only or agents
had to pick up the key from the listing office. 
Next we saw combo lockboxes enter the marketplace.  Then, in order to protect the sellers more,
we were issued circle keys.  When these
became easy to replicate, we move to the combo bar system, and now we utilize electronic
lockboxes of many varieties.

The controlling of Information started with the broker
controlling data to clients then agents were allowed to pass information to
clients and now information is controlled by the internet.  The internet offers virtually endless
information through blogs, websites, idx feeds, vow’s, public records and even
more sources.  It is critical for agents
to be on top of their game at all times when speaking with clients.

Wow, think about how much lead generation has changed.  It used to be we used the newspaper, cold
calling, door knocking and open houses to generate leads.  Then agents took on geographical farming to
gain recognition which lead to agents working their sphere in various ways to
obtain leads.  The onset of the internet
lead to pay per click and other pay for lead sources and this area continues to
blossom through lead generating websites.

The whole technology realm is amazing in itself.  We mentioned pager and progression to smart phones
but how about in the office and on the road? 
We have gone from office computers to personal computers to laptop,
tablets, netbooks, ipad, and mobile apps – the possibilities seem endless at
this point.

Marketing used to be almost strictly all newspaper
advertising.  Then we utilized direct
mail, billboard advertising, bench marketing, bus and car wraps and other forms
of mass advertising.   Agents have become
more practical in their spending habits by utilizing marketing to their sphere,
developing email campaigns, embracing social media outlets.

There used to be no websites then we had company websites
which paved the way for agent websites, and now we have multimedia social
interaction with our clients.

Our offices used to be brick and mortar offices often with
multiple locations.  Next came the mega
office concept where brokers consolidated into on large location.  As the market and technology  changed , offices downsized.  As more agents began to work from home,
wireless access points and wireless cards have become available, café offices
have emerged.

Initially, the way we worked was as Individual agents.  As our businesses grew, assistants became
more prevalent and more of a necessity. 
When lifestyle options and life balance became more important, buyer
agents and listing specialists lead to forming mega teams.  As technology emerge virtual assistants also
offered alternatives for agents to be more efficient.

 Our education avenues
have also changed.  We were first taught
to use the Haines directory, work expired listings and FSBO’s.  Then we took our education on the road and
obtained designations.  Next we worked on
database development, social media development. 
Our travel then gave way to on line training through RSN and other
correspondence classes.  These have lead
the way to webinars, techinars, and streaming video trainings.  Also agents have developed mastermind groups
to grow their businesses.

The agent’s compensation plans have also changed
drastically.  Initially, commission structures
started at 50/50.  Then we saw graduated
commission levels based upon production and then the 100% comp plans with a
monthly fee.  We have also seen transaction
fees become part of our compensation plans. 
There are also plans where agents are on a split until the company
reaches a level acceptable to them known as a CAP schedule and we also see
hybrid forms of these plans.

The world of financing also needs to touched upon.  It used to be 20% down loans, cash, VA loans,
and FHA low down payment loans.  In addition
to these, we had buy downs, high seller consessions and then guidelines
changed.  We had 100% loans, 80/10/10,
80/20, 80/15/5, NINA, 106%, There were COFI loans, Balloon payment loans,
interest only loans and now we have the tightest loan guidelines we have ever
seen.

The marketing of houses has also had a metamorphosis.  Initially we had simple brochures with the
exterior photo taped to the page then we had 800 call capture numbers to find
more buyers for our listings.  Next we
were able to take digital photos and create more elaborate brochures and
virtual tours.   We now market properties
through videos, dedicated listing websites, text for information technologies,
voicepad, and once again, social media outlets.

Advertising venues have also been through changes.  We used to utilize magazines, newspapers, published
articles, hosted TV and radio shows and now we have youtube channels.

Our communication with clients and other agents has also
progressed from the phone only to writing notes, then came email and IM
followed by text and coupled with Facebook messages, tweets, and even more…we
are more available today than ever before

As you notice, our business is always evolving which means
we too need to embrace change, be forward thinking and continuously move
forward if we want our business to only not survive but thrive going into the
future.  Get it?  Got it? Good!