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Do you have an On Purpose Attitude?

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One of the keys to success is to act…On Purpose.  Each of your activities must be intentional and must begin with the end in mind.  If there is no purpose to the activity, don’t do it!  Let’s analyze the On Purpose Attitude.

 

O – Outgoing, you must have a personality that is outgoing to achieve success.  You need to get out from behind your desk, out of your home office and get in front of people.  Be engaging and attract people through your personality and success will follow.

 

N – Nurturing, you must nuture the relationships you build through your outgoing personality.  Learn about those you meet, learn about their business, and help them grow their business and you will naturally have success follow you!

 

P – Proactive, be proactive in your daily activities.  Success won’t come to you – you have to go out and get it!  Areas of proactivity must include prospecting, learning, research and networking.

 

U – Urgency, develop a sense of urgency in your activities, as well.  John Wooden said, “be quick, but don’t be in a hurry”.  Have a sense of urgency to get things done.  Don’t procrastinate.  Develop to do lists, prioritize, and move on to the next activity.

 

R – Results, be effective and get results that build one step at a time to a successful life and career.  Determine what your results need to be to get the success you want and set a plan to accomplish what you need.

 

P – Planning, this is a critical step.  You need to plan your day, week, month and year to give yourself a road map to your success.  Review your plan and make appropriate adjustments as necessary.

 

O – Organized, you must be organized in all areas of your life to get the results you need.  Have an organized filing system, organized office, organized files, organized presentations, and you will reflect the professionalism that gets you to your desired level of success.

 

S – Systems, you must incorporate systems you need to follow to get the results you need.  Critical pieces of this puzzle include lead generation systems, follow up systems, processing systems, and other systems you need for your success.

 

E – Excellence, you must strive for excellence in all that you do.  The areas to consider are excellent customer satisfaction, excellent presentations, excellent communication, excellent work ethic, and excellent daily activities.

 

If you act On Purpose in all that you do, you will achieve success!  Get it?  Got it?  Good!

 

Now, go sell something!

The Market Is What the Market Is…

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Platinum
Group and Haymarket Real Estate Exchange in January

AMSHI
is charging $5,000 to buyers and $5,000 to sellers to negotiate short sales…short
sales are getting tougher – for example, Bank of America is taking forever and
in many cases sends you back to square one. 
Banks are setting unrealistic expectations for closing dates with
approvals on their short sales.  Banks
aren’t up to speed on lending rules and regulations when giving the approvals.  Employees at these banks are not educated –
fresh from college, calls are often outsourced, and they have not been trained
properly.  Bank of America is now using
Equator; therefore, there is no one person to speak with which makes the
process even more frustrating.

Foreclosures
are coming – it’s ground hog day – we keep hearing the same thing over and
over.  One agent has 6 in the pipe line;
another has 5 in the pipeline and 6 under contract and is getting about 1 every
2 to 3 weeks.  We are below the national
average as far as default rates and our inventory level is 33% distressed. 

We
discussed “shadow” inventory that we just don’t see, but the media continues to
talk about.  If banks are going release
foreclosures into the market, it will be a slow and steady release and not a
“dump” on the market scenario. 
Foreclosure filings were down 26% in Prince William County in 2009 –
stay tuned!

It’s
tough to find properties under $400,000.

We
are waiting on the FHA mortgagee letter to be released to hear about new
guidelines – increase in down payment with credit scores under 580, increase in
upfront mortgage insurance, reduced seller concessions, and the waving of the
seasoning requirements for flips – we shall see…

VA’s
max loan is now $758,000.

Inventory
levels are slowly increasing which give the appearance of things being slow,
but it really isn’t – especially in the lower price ranges.

Need
to build urgency in buyers – prices are affordable, interest rates remain
attractive, home buyer tax credit is still in place, and loan programs are in
place today that may not be available in the future.

A Real Threat?

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The
question surrounding our market lately is shadow inventory and how will it
affect us.  Well in my opinion, it is a
very good question as it is a question I have been asking myself and our agents
for several months.  Over the past 18-24 months we have heard about
foreclosure being released into the market – it hasn’t happened as of
yet.  The latest indication from asset managers is that properties will be
released in the 2nd quarter of this year.  We shall see if it
occurs.

 

The
question I ask is for agents to look around their neighborhood for vacant
properties not currently listed for sale, and ask their neighbors and friends
if they see many unlisted vacant houses.  The answer I typically get is
no, there aren’t that many. 

 

We
ask how many of your friends or neighbors outside of real estate are unemployed
locally.  The answer, not many.  We ask our agents if requests for
BPO’s (broker price opinions) are on the rise, steady or going down – here you
get a very mixed bag but mostly we hear they are going up, but only
slightly. 

 

We
run MRIS numbers Friday mornings in Fairfax, Loudoun, Prince William,
Arlington, Fauquier, Alexandria City, Fairfax City, Falls Church City, Manassas
City and Manassas Park for resales only in the categories of actives, under
contract, settled the last 30 days, vacant, and rentals to help us determine
trends in the market.  As of this past Friday, there were 4,727 active
resales in these areas.  335 were listed as foreclosures, 931 were listed
as short sales and 41 were listed as undisclosed (which are more than likely
short sales) which represents 28% of the inventory.  These numbers are
below 2008 numbers when we experienced our foreclosure boom.  And, our
inventory numbers are down 54% from the same week last year and are down 70%
from 2 years ago.  Plus, we only have a 2.5 month supply of homes.

 

So
where will the shadow inventory come from is the question and I believe it is
foreclosures and unapproved short sales.  What dictates
foreclosures?  Unemployment is one of the biggest factors.  The job
loss to foreclosure ratio is 6 – 1.  I understand that unemployment in
Northern Virginia is around 4.2% which is very low.  Job relocation and
subsequent inability to sell.  Well national unemployment is over 10% and
companies are relocating here so we are seeing fewer relocations out of the
area.  Divorce is another factor – it is my understanding that they are
down because people are under water with values and can’t afford to finalize
divorces.  So it seems unlikely we will see a huge influx on inventory
from these areas but we do have two real threats in our future – Prime loan ARM
readjustments and the eventual unapproved short sales inventory being reentered
into inventory.  The only issue is we are unsure of the true number we
have here in our area and if it will have any significant impact.

 

We
will have “shadow” inventory but I don’t believe it to be a real threat to our
market as our inventory level is low and we should be able to absorb it with
the pent up demand we are experiencing with the home buyer tax credit expansion
and extension coupled with low rates and reduced valuations of properties.  Get it? 
Got it?  Good!

 

Now,
go sell something!

Time Flies…

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Time flies – it’s an amazing phenomenon.  As many of you are contemplating your plan
for the New Year and what success is going to look like for you in it – think
about this – 5% of the year is already gone. 
Have you attained 5% of your yearly goals?  Are you working a specific plan or are you
muddling through each day “hoping” things will come together for you this
year?  Each day that goes by without
direction is a lost day in your life and before you know it, another valuable
year is gone. 

It is time to begin to live a purpose driven life with you
as the pilot – not a passenger.  Start to
map out your daily activities, find an accountability partner to hold you and
them to a higher standard, write down the objectives you want to attain, and
set your course for success.  One of the
best ways to attain a goal that is a SMARTY (Specific, Measurable, Attainable,
Realistic, Timeframe oriented and Yours) is to break it down into smaller,
measurable and manageable pieces to help you achieve them.  In order to help you better achieve your
goals is to write them out on paper. 
This critical step cannot be overlooked!

As we all know, time is precious and once it is gone, you
can’t get it back.  So get busy getting
busy and map out your pathway to success. 
We are here to help.  Get it?  Got it? 
Good!

Now, go sell something!

D-I-S-C-I-P-L-I-N-E

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Recently we discussed change and in my opinion, one of the key ingredients to true change is discipline. Discipline is defined as conscious control over lifestyle – mental self-control used in directing or changing behavior, learning something, or training for something.  Here is a breakdown of discipline to help you continue down the path or perhaps blaze a new trail to incorporate this quality characteristic into your daily habits.

Desire – you must want what you have written or listed as your goal or objective.

Initiate – you must initate the proper behaviors or changes into your life.

Sacrifices – you must realize there are sacrifices necessary to implement in your life to achieve success.

Commit – you must commit to the changes you desire and stick with them to get the results you want.

Intentional – your actions must be intentional towards your new behavior and away from the old in order for true change to occur in your life.

Passion – you must have passion to achieve what lifestyle change you are implementing into your routine.

Learn – you must learn to accept the challenges you will face and fight through the “pain” of old habits.

Inspire – reward your new behavior to inspire yourself to stay on course and in the process, perhaps you will inspire others to do the same!

Numbers – it starts with small incremental changes, one by one that will add up to huge results.  As the saying goes, you eat an elephant one bite at a time.

Excellence – is what you will achieve if you stick with your plan of action through discipline.

In order to effectively implement change in your life, you must embrace discipline.  By writing your goals down, it will help you have focus, desire and the will to achieve, which will result in discipline becoming easier for you.  Remember, it all starts within you.  Get it?  Got it?  Good!

What kind of change are you looking for?

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As the New Year is upon us, it is the time many agents think about changing companies.  Before you think about making a move consider the following thoughts you are about to read.  A change of scenery is just that – a change in scenery.  Rarely does a change for change sake work.  Either does a change to “see what happens”.  The only time a change works is when change happens from within.  To truly change, you must change your habits, change your work ethic, change your desires, change how or who you are – not where you are.  My grandmother used to say, “A leopard doesn’t change its spots”.

True change is a choice to change behavioral patterns and thought processes not a change in location.  Rarely will success occur from merely changing where you are.  A change for the best occurs when you take advantage of what is available to you and by instilling discipline into your life.  Your attitude is typically one of the best places to start.  Analyze where you are today and why.  Do you have the discipline to set and achieve goals, develop a plan of action, setting a schedule, working that schedule, and growing you through education, accountability and coaching?  Find a mentor to develop yourself into what you want to become – don’t just change companies…this is superficial and in the end will rarely help you and you will continue your search for the next company that offers lower fees, more leads or something else that won’t yield true results.  The great Bob Marley sang – you’re running and you’re running and you’re running away but you can’t run away from yourself.  Truer words have never been sung in regards to change.  You can’t change others, changing companies doesn’t work – only changing you works. 

Now at times, a change is required if you aren’t provided opportunities – training, coaching, the right atmosphere, leadership or potential to grow yourself and your business but when you are and you don’t take advantage of these opportunities – you only have yourself to blame and your success will be no greater at the new location.  Lower fees won’t make a difference – the promise of leads won’t make you better – a salary won’t make you improve – only you can make you better.

It’s time to change you – not your location or company.  Get it?  Got it?  Good!

Now, go sell something.

Are you ready for 2010?

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Well here we are, the first week of not only the New Year but the New Decade as well and if you haven’t already done so, now would be a great time to think about how you are going to be successful in 2000teens.  Obviously, in order to attain success, you must have a plan and decide for yourself the Status Quo is Unacceptable and get started on one today. 

One of the most important things to realize to set your plan of action in place and more importantly – in writing – for 2010 is to start!  It is essential to realize when you begin to think about your plan – make sure it is your plan and not someone else’s.  The goals are yours, timeframes to accomplish them are ones that you set, and if you do this you are more likely to accomplish them.  Your goals must be SMARTY goals – Specific, Measurable, Attainable, Realistic, have a Timeframe for accomplishment and they must be Yours.  In addition, as you work through completing your task, it is good to share your ideas with others help them and to get the creative juices flowing for yourself.  In our experience, the more open you are to sharing, the more successful you will be. 

Once you have an idea, write it down so you remember thought because every thought is important, you will need to set your priorities and put the plan to achieve your goals and attain your objectives in real estate in motion.  Areas to think about may be increasing your database, finding new customers, getting educated, becoming an expert on pricing/trends/the market, etc.  Keep your mind open and determine where your focus will be this year.  Will it be first time buyers?  Move up buyers?  Short sales?  Foreclosures?  New home sales?  Property management?  Are there any other areas of interest or specialties where you can excel and make money this year in our industry?

Also, as you move through this exercise, here are some tips to keep in mind as we move forward.  Be decisive – be focused – put your thoughts in writing – develop a plan of action – share with others.  At some point soon, select an accountability partner to review your plan and theirs regularly.  It has been noted through research a group ASTD had accomplished, when you commit and plan to accomplish something in writing, you are 50% more likely to achieve it – if you commit to someone else 65% – if you have an accountability appointment with that person 95% and with a group 99%.  Think about it!

As you go through the year – stay engaged and become the go-to source for real estate for your sphere.  There will no doubt be adversity and as the times and the market change, be willing to make the adjustments necessary in your plan to insure your success.  Forge ahead – take action, massive action to achieve the success you desire and we will do it all over again next year!  Now, let get started.  Get it?  Got it?  Good!

What are your daily habits?

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As I read John Wooden’s latest book – A Game Plan for Life – and review the habits his father had passed on to him through his mentorship, it got me thinking…what can I pass along to my children and those I encounter.  Here is what I discovered are my daily habits:

1. Always do your best…

2. Always do the right thing…

3. Always strive to learn something from every situation…

4. Be a continuous learner…

5. Always give back…

6. Live with passion and optimism…

7. Be strategic – in your life and in your relationships…

8. Be respectful and kind…

9. Have fun…

10.       Live your life to the fullest…

It is important in life to have your list of daily habits to improve yourself and the quality of your interactions.  Just a little food for thought as you set your New Year’s resolutions.

We are here to help you have a successful 2010.  Get it?  Got it?  Good!

Now, go sell something!

Still going strong…

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The market continues be strong for sellers looking to move up or move out!  Existing home sales spiked in October and November to the highest level since February of 2007.  Buyers are out in full force looking to take advantage of low rates, low prices and the tax credits that are available – there hasn’t been a better time in recent memory to take advantage of the real estate market!  Our biggest challenge today is inventory.  Our existing home inventory is at the lowest level since April of 2005.

Even with this outstanding news, it is critical to realize that it our market remains extremely price sensitive.  This means properties must be priced right, must be in the right condition and must show well (staged) if you expect to sell instead of just being for sale.  Buyers recognize when houses have a perceived value and are acting quickly when homes fall within this category.  If houses are priced at market value or a little high – they will collect days on market and help the other houses sell faster.  To assist our buyers and sellers determine if properties are priced properly we have developed a unique pricing model – The Home Pricing Wizard. It takes asking prices, under contract prices, sold prices, square footage prices, tax assessments and market trends to determine the right price for a home.   If you would like to learn more about our system or to see where the Wizard prices your home, feel free to call us today.

You still notice some reports out there that are casting a negative light on the housing market.  What you need to realize is that the news you see, read and hear is national news and not necessarily local.  As we have been telling you for years, real estate is local and even in some cases – hyperlocal.  However, some national news that may be of consequence to us and may affect our area is the mortgage delinquencies and how they are on the rise with “prime” borrowers.  This scenario is going to lead to our next wave of foreclosures both nationally and locally and will affect many in our area over the next few years.  Borrowers who have ARM’s that are set to readjust are most likely to be affected as they are unable to refinance due to declining housing values or they cannot afford the newly adjusted payments.  Keep your eyes and ears open and look for news on this as it will impact our market.

Again it’s a great time to buy or sell a home today.  Our team of knowledgeable and professional agents are happy to help you negotiate the best deal whether you are buying or selling a house in this competitive market.  Call us today!

The Numbers tell the Story

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As many of you know – and as my DISC profile told me Friday – I like numbers to support my case.  Well, the numbers I am going to share with you are facts you need to know to help you in your business and show us trends in the business:

 

33% of agents have been licensed fewer than 5 years – just 2.5 years ago at the RE/MAX Broker/Owner Convention, that number was 59%!  In my predictions for 2010 I believe we will continue to see even more agents drop out of the business because of the continuous changes that are occurring and the specialization that is required of agents to serve their clientele.

 

53% of agents have been licensed fewer than 10 years – again, from the same conference just 2.5 years ago, it was 78% of agents were licensed fewer than 10 years.  The lower this number goes, the better it is for us ethical and professional agents.

And, in my opinion, you have to own what you sell – 91% of Realtors own a home compared with the national home ownership rate of 67%.

 

In a survey of buyers and sellers this information was gathered…the 3 things buyers want from their agent:

 

1 – Find them the right home to purchase.  Do you know what this means?  You have to listen!  Check out my blog from earlier this week… www.scottymacsblog.com and while you are there, click the RSS feed in the lower right hand corner to subscribe to my blog site please – you don’t know what you are missing if you don’t register!  Oh yeah, it’s free!

 

2 – To negotiate the price.  Quick question…when was the last time you practiced your negotiation skills?  What new techniques have you found valuable?  Have you read any good blogs, books or magazine articles lately about negotiating?

 

3 – To negotiate the terms of the sale.  Hummmm sound familiar to #2?  Are you marketing yourself as a negotiator?  Do you have testimonials to back you up if you do?  When you meet with clients, do you have specific stories that relate to how you negotiated on behalf of a buyer in a particular situation?  Oh, by the way, listening is a huge part of negotiating!

 

Now, here is what the sellers say they want from their agent – see if you realize what is missing:

 

1 – Price the home competitively.  You have to know your comps, market conditions, and trends to know how to price accordingly.  Basically, do in depth research of the market to get it done for you seller.  What are the per square foot prices, pricing trends – are they up or down and how much, the correlation between tax assessed values and sales prices, number of competing properties, average days on market, and where to price it to get maximum exposure while on the market.

 

2 – Sell the home to sell within a specific timeframe.  Again, this requires you to price it to sell and what else?  Get it in the right condition and get it to show well…let’s see what is next!

 

3 – Find a buyer for the home.  Well, what do you need to know to do this?  You have to know where buyers go to find houses…other agents, and the internet.  Basically, you have to market your listings where the buyers go to find them.  Research the sites that get the most exposure, the most hits from buyers, what agents sell the most homes in the price range of the house you are selling, etc.  It’s not rocket science.

 

4 – Market the home to potential buyers.  As previously mentioned – you’ve got to know how to market on the internet – Social Media sites, your website, other real estate related sites, etc.  Also you need to know what they want to see when they get there – multiple pictures and in my opinion, videos.  Pictures and videos of the house, yard, views up and down the street, neighborhood, schools, and shopping centers – get creative!  Also, do your research on MLS and get your listings in front of Realtors who have buyers in your properties price range – get the word out!

 

5 – Find ways to fix up the home to sell it for more.  Have the listing pre-inspected to have the home in the right condition.  When buyers see one thing wrong, they begin to look for more things that are wrong and then pick at the price.  Have the home staged to have your stager recommend low cost items that get the biggest returns for your sellers. 

 

When houses are pre-inspected, staged and priced right – they sell in the timeframe your sellers desire.

 

So you ask, what was missing.  Well, in my opinion – negotiating.  If you can’t negotiate, you can’t get them to price it right or get them to get it in the right condition to sell it in the timeframe they want it sold within.  Also, you have to negotiate with buyers and agents to get your sellers what they want when they want it so learn how to negotiate and market yourself as a negotiator.  Have specific stories that tell sellers what you have done for others to get them what they wanted from the sale of their home.

 

The more you appeal to buyers and sellers through showing your experience in areas that are important to them, the more success you will have in our business.  Get it?  Got it?  Good!