Chantilly

More business, more business, more business!

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Many people ask in our one on ones what is the best way to
get more business and my answer over the last several years has been consistent
and won’t change – it is to work by referral. 
So, the next question is how do you work and get more results by
referral?  It isn’t rocket science.  You need to be involved in life –get out and
get in front of people.  Develop yourself
as a “people” person. 

The first step is to give more in value than you ever expect
to receive back.  Get to know about the
business the other person is involved in, the charities they embrace, the cause
that most interests them and then ask how you can help through referrals,
participation or in any other way they need help.  By giving yourself without expectations of getting
anything in return will get you further faster in reaching your goals.

Next is to continuously grow your database.  As you get out in front of people and help
them with their areas of interest, you will naturally be introduced to more
people and the more people you serve the more you will get in return. 

So, the next question is how do you grow your database?  The answer is to get in front of people
through associations, coaching kids, get involved in schools, charities, hold
open houses, meet your neighbors, just do whatever it takes to get yourself
into social situations and ask to serve. 
The more visible you are, the opportunities you give yourself to be
perceived as a giver of value, time, resources, and expertise, the more likely
you are to receive business in return.

Above all, it is important to put other’s interests
first.  When you help others with their
challenges, issues or concerns and you are seen as someone who cares, you will
once again, receive business.  It is a
natural instinct for most people to want to give back if you continuously give
of yourself and put others interests ahead of yours.

It is your talents, your education, your desire to better
yourself and most importantly, your attitude that makes you, you.  Always keep in mind you are the biggest asset
you have to give to others.  Therefore,
it is of utmost importance that you become a continuous learner and
teacher.  Seek opportunities to show case
your talents.  Put yourself in the
position of being a resource to others by what and who you know.

Once you put all of these pieces – and a few more – in
place, you must be open to and ready to receive.  Be ready and able to help and give all of
yourself in these endeavors.  It is also
important to remember to be grateful. 
Thank those who give to you, serve them well and more will come.

As previously mentioned, it is not rocket science but these
are the stepping stones to a long and prosperous career.  Get it? 
Got it?  Good!

Now, go sell something!

 

 

Great information was shared last night at the Real Estate Information Exchange!

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Real Estate Information Exchange news you can use!

 

· Fannie Mae & Freddie Mac have been ordered to delist from the NYSE because they have been trading below $1 for more than 30 days. The delisting will be effective July 8th .

o   They can still post filings w/ the SEC

o   Investors will be able to buy & trade on the over-the-counter bulletin board (I attached a definition)

o   Trading on the over-the-counter bulletin board will cause the trading volume will drop, prices will deteriorate further, price volatility will increase it will become more difficult to trade a large number of stocks

 

·     Housing starts fall

o   Housing starts in May fell 10% from April (but up 7.8% from this time last year)

o   Building permits are down 5.9% from April (but up 4.4% from this time last year)

o   Builder confidence is dropping due to problems with obtaining financing, faulty appraisals, competition from short sales & foreclosures

 

·      Senate approves extension of Tax Credit Closing Deadline because of backlog of closings due to close by June 30th…homebuyers and lenders now have until September 30th to close on their properties!

 

· Bank of America has converted an additional 16,000 homeowners from trial to permanent loan mods this past month….bringing its total to 70,000!

o   HAMP is B of A’s biggest effort and have completed 71k non-HAMP mods so far this year

o   Total delinquency rate (according to Moody’s) among 2005-2008 subprime loans peaked at 54.4% in Jan. 2010 and since then the rate has began to decline and as of April is 51.5%

o   24% of delinquent borrowers in Feb were current in March

o   Expect that 50-70% of permanent mods will eventually default…wow! Because negative equity is such a significant driver of default (the level will depend heavily on the successful implementation of principal forgiveness)

 

· VA Dept of Health recommends denying 2 applications for a Haymarket Hospital – just so you know what is happening in our area…

 

· RIS Social Media conference…lots of good information, you have to leverage social media in your business… it’s the future. If you would like to learn a few tips, set up a time to meet with me!

 

· Josh Burruss of Potomac Mortgage Group briefed us on what’s happening in the mortgage side of things.  New Disclosures! Undisclosed Debt Disclosures and New Debt Acknowledgement at Closing form.  Credit will be pulled for FHA borrowers 3 days prior to closing and these forms have to be signed confirming that no new debt has been incurred during the time period while we wait for closing.  This can hurt a lot of buyers whose credit scores are one or two points away from being in the poorer credit zones. Stay tuned as things seem to change daily.

Why salespeople are successful!

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I recently wrote an article about why agents fail and thought I should counter that article and mention why salespeople are successful.  Here are a few tips to help you know why agents are successful:

· They are continuously prospecting.  When at their kids games, or at the grocery store and any place in between, they are adding people to their database to increase their chances of receiving a referral.

· They can communicate their value proposition to those they meet.  They know why they are in the business and how to let people know, in an informative way of why they should buy or sell and use them as their agent.

· They know the market, stats, and trends and can repeat them quickly and easily.  People love to speak about real estate and if you can be the information provider, you will become a trusted advisor to them and receive more leads.

· They know why today is a good time to buy or sell and can state 3 examples of why this is the case.  People need to know the “real” reasons why now is a good time to buy or sell a house that is factually based and personal to their situation.

· They further their education above and beyond the minimum standards of continuing education.  Agents who earn designations and can communicate why the designation is important to the client earn more money than agents who do not earn a designation. 

· They are continuously networking with business people, previous clients and other industry professionals.  They join BNI, chambers, or start networking groups of their own to increase their databases and get more opportunities for referrals.

· They have a plan and work their plan.  If you don’t have a business plan, develop one today!  Your business plan will give you the direction you need to be successful and give you a daily plan of action to accomplish your goals.

· They utilize social media as a tool to market themselves and their listings and services.  It is a fact – social media is here to stay.  It is time to embrace this phenomenon and get online.  Blog, get on Facebook, Linkedin, Plaxo and reach out to your database to let them know you are in the business and you are successful in it.

· They communicate the value of working with a Realtor and subscribe to the code of ethics.  They are professional and show it through their actions and interactions with others.

· They are results and solution oriented and don’t dwell on the negative situations they encounter.  They look for the educational value or learning experience in each opportunity they face.  Failure is approached as learning experience not a negative one.

· And lastly, they have positive attitudes and attack each day with enthusiasm.  Be an example to others in how you approach situations with optimism and passion and results will follow as they do with other successful people.  Get it?  Got it?  Good!

What kind of change are you looking for?

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As the New Year is upon us, it is the time many agents think about changing companies.  Before you think about making a move consider the following thoughts you are about to read.  A change of scenery is just that – a change in scenery.  Rarely does a change for change sake work.  Either does a change to “see what happens”.  The only time a change works is when change happens from within.  To truly change, you must change your habits, change your work ethic, change your desires, change how or who you are – not where you are.  My grandmother used to say, “A leopard doesn’t change its spots”.

True change is a choice to change behavioral patterns and thought processes not a change in location.  Rarely will success occur from merely changing where you are.  A change for the best occurs when you take advantage of what is available to you and by instilling discipline into your life.  Your attitude is typically one of the best places to start.  Analyze where you are today and why.  Do you have the discipline to set and achieve goals, develop a plan of action, setting a schedule, working that schedule, and growing you through education, accountability and coaching?  Find a mentor to develop yourself into what you want to become – don’t just change companies…this is superficial and in the end will rarely help you and you will continue your search for the next company that offers lower fees, more leads or something else that won’t yield true results.  The great Bob Marley sang – you’re running and you’re running and you’re running away but you can’t run away from yourself.  Truer words have never been sung in regards to change.  You can’t change others, changing companies doesn’t work – only changing you works. 

Now at times, a change is required if you aren’t provided opportunities – training, coaching, the right atmosphere, leadership or potential to grow yourself and your business but when you are and you don’t take advantage of these opportunities – you only have yourself to blame and your success will be no greater at the new location.  Lower fees won’t make a difference – the promise of leads won’t make you better – a salary won’t make you improve – only you can make you better.

It’s time to change you – not your location or company.  Get it?  Got it?  Good!

Now, go sell something.

Are you ready for 2010?

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Well here we are, the first week of not only the New Year but the New Decade as well and if you haven’t already done so, now would be a great time to think about how you are going to be successful in 2000teens.  Obviously, in order to attain success, you must have a plan and decide for yourself the Status Quo is Unacceptable and get started on one today. 

One of the most important things to realize to set your plan of action in place and more importantly – in writing – for 2010 is to start!  It is essential to realize when you begin to think about your plan – make sure it is your plan and not someone else’s.  The goals are yours, timeframes to accomplish them are ones that you set, and if you do this you are more likely to accomplish them.  Your goals must be SMARTY goals – Specific, Measurable, Attainable, Realistic, have a Timeframe for accomplishment and they must be Yours.  In addition, as you work through completing your task, it is good to share your ideas with others help them and to get the creative juices flowing for yourself.  In our experience, the more open you are to sharing, the more successful you will be. 

Once you have an idea, write it down so you remember thought because every thought is important, you will need to set your priorities and put the plan to achieve your goals and attain your objectives in real estate in motion.  Areas to think about may be increasing your database, finding new customers, getting educated, becoming an expert on pricing/trends/the market, etc.  Keep your mind open and determine where your focus will be this year.  Will it be first time buyers?  Move up buyers?  Short sales?  Foreclosures?  New home sales?  Property management?  Are there any other areas of interest or specialties where you can excel and make money this year in our industry?

Also, as you move through this exercise, here are some tips to keep in mind as we move forward.  Be decisive – be focused – put your thoughts in writing – develop a plan of action – share with others.  At some point soon, select an accountability partner to review your plan and theirs regularly.  It has been noted through research a group ASTD had accomplished, when you commit and plan to accomplish something in writing, you are 50% more likely to achieve it – if you commit to someone else 65% – if you have an accountability appointment with that person 95% and with a group 99%.  Think about it!

As you go through the year – stay engaged and become the go-to source for real estate for your sphere.  There will no doubt be adversity and as the times and the market change, be willing to make the adjustments necessary in your plan to insure your success.  Forge ahead – take action, massive action to achieve the success you desire and we will do it all over again next year!  Now, let get started.  Get it?  Got it?  Good!